Data vs Goliath: how retail and ecommerce can stop disruption with a CDP

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Presented by

Erik Archer Smith, Marketing Director of ABM

About this talk

Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site, Wish.com, used data to beat Amazon and become the #1 mobile shopping app. Who Should Attend: Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.