Data vs Goliath: how retail and ecommerce can stop disruption with a CDP

Presented by

Erik Archer Smith, Marketing Director of ABM

About this talk

Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site,, used data to beat Amazon and become the #1 mobile shopping app. Who Should Attend: Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
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