How to Increase Facebook Reach with a Customer Data Platform

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Presented by

Amit Erande - Director of Solution Engineering, Arm Treasure Data

About this talk

Digital marketers who use Facebook ads have noticed a drop in organic and paid reach due to the algorithm changes. This has resulted in ad costs rising and overall reach decreasing, a bad situation for any digital marketer. Join our Director of Solutions Engineering as he demonstrates how using a Customer Data Platform (and the first party data you already have) with Facebook custom audiences can increase your reach and decrease your costs.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.