Bridging MarTech & AdTech: DMP, DSPs & CDP Best Practice for Digital Marketers

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Presented by

Henry Li, Director of Business Development

About this talk

In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together. This Webinar Will Cover: - DMPs, DSPs and CDPs definitions and use cases - How to leverage/enrich 1st party data inside existing martech and adtech - Security and ensuring you maintain customer privacy and ethical use of data

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