How a Customer Data Platform Achieves Over 800% Marketing ROI

Presented by

Sean Owens, Principal Consultant at Forrester Consulting and Tamar Shor, Director of Product Strategy at Arm Treasure Data

About this talk

Nailing down marketing ROI is hard. Getting buy-in on trending technology when returns are unknown is even harder. And yet, sticking with the same-old fragmented martech and siloed data won’t move the needle for your company either. We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a customer data platform (CDP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Arm Treasure Data. Curious how our customers achieve success—and an 802% ROI—with Arm Treasure Data enterprise CDP? Please join special guest speaker, Sean Owens, Principal Consultant at Forrester Consulting, and Arm Treasure Data Director of Product Strategy, Tamar Shor, as they explain the numbers behind the study. They will share key findings from the Forrester TEI study, such as: The three-year, risk-adjusted impact of a CDP—resulting in $12.6M net present value (NPV) Higher customer lifetime value (CLV) due to personalized customer experiences Increased attraction of new customers from better targeting and segmentation PLUS, how to estimate your own CDP ROI using Forrester’s ROI calculation techniques Want to read the full report? Get your free copy here:
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit