How a Customer Data Platform Achieves Over 800% Marketing ROI

Presented by

Sean Owens, Principal Consultant at Forrester Consulting and Tamar Shor, Director of Product Strategy at Arm Treasure Data

About this talk

Nailing down marketing ROI is hard. Getting buy-in on trending technology when returns are unknown is even harder. And yet, sticking with the same-old fragmented martech and siloed data won’t move the needle for your company either. We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a customer data platform (CDP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Arm Treasure Data. Curious how our customers achieve success—and an 802% ROI—with Arm Treasure Data enterprise CDP? Please join special guest speaker, Sean Owens, Principal Consultant at Forrester Consulting, and Arm Treasure Data Director of Product Strategy, Tamar Shor, as they explain the numbers behind the study. They will share key findings from the Forrester TEI study, such as: The three-year, risk-adjusted impact of a CDP—resulting in $12.6M net present value (NPV) Higher customer lifetime value (CLV) due to personalized customer experiences Increased attraction of new customers from better targeting and segmentation PLUS, how to estimate your own CDP ROI using Forrester’s ROI calculation techniques Want to read the full report? Get your free copy here:

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (132)
Subscribers (11916)
Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit