Demystifying Customer Data Platforms, with Winterberry Group

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Presented by

Michael Harrison, Managing Partner of Winterberry Group

About this talk

Everything you've always wanted to know about Customer Data Platforms. Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data. Enter the Customer Data Platform. Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online! ************ Speaker: Michael Harrison, Managing Partner of Winterberry Group With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis. Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media. The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce. Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.