CDPs and the Customer Journey

Presented by

Henry Li, Director of Business Development at Arm Treasure Data

About this talk

CDPs have become one of the biggest marketing buzzwords. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies. What are CDPs? And how do CDPs help marketers better understand the buying journey of individual customers? This talk will introduce the basics of CDPs. We’ll explore how marketers can use CDPs to get a more comprehensive and data-driven view of their customers - on both an individual and aggregated segment level. We’ll show how CDPs can collect and stitch together customer data that lives in different data silos to create a single customer profile. We’ll also see how CDPs can help marketers create and activate more complete and robust customer segments for better user acquisition and growth marketing campaigns.

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit