CDPs and the Customer Journey

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Presented by

Henry Li, Director of Business Development at Arm Treasure Data

About this talk

CDPs have become one of the biggest marketing buzzwords. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies. What are CDPs? And how do CDPs help marketers better understand the buying journey of individual customers? This talk will introduce the basics of CDPs. We’ll explore how marketers can use CDPs to get a more comprehensive and data-driven view of their customers - on both an individual and aggregated segment level. We’ll show how CDPs can collect and stitch together customer data that lives in different data silos to create a single customer profile. We’ll also see how CDPs can help marketers create and activate more complete and robust customer segments for better user acquisition and growth marketing campaigns.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.