Tom Treanor, CMO - Treasure Data, Michael McCamish, Sr. Dir. - Brookdale, Daniel Newman, Principal Analyst - Futurum
Previously aired live at MarTech Spring 2021, new questions will be answered if you post a comment below!
The marketing technology landscape is ever-changing, so is customer expectations for engagement with brands. How can organizations adapt and respond to these changes quickly? Learn how Brookdale used the Treasure Data CDP to drive growth and improve the customer experience. And hear from a top industry analyst on what’s next for CDPs and considerations for building your ideal martech stack.
Join Daniel Newman, Principal Analyst of Futurum Research, Michael McCamish, Sr. Director of Marketing of Brookdale Senior Living, and Tom Treanor, CMO of Treasure Data, as they share perspectives on maximizing the value of a CDP.
After this session, you’ll able to:
-Understand why unified customer data, combined with AI, is a foundation for success
-Evaluate your martech stack strategy and how to make it more future-proof with a platform approach
-Gain insights on building a data-minded, growth-oriented marketing team
Panelists: Tom Treanor, CMO, Treasure Data. Michael McCamish, Sr. Director, Web Marketing, Brookdale Senior Living, Daniel Newman, Principal Analyst.