What Marketers Need To Know About Privacy Regulation

The long-time buzz around Agile marketing has become even louder in recent months, as marketers struggle to respond to a constant stream of unexpected change. But traditional Agile theory and its application in marketing often look very different.

Without a tailored approach for their unique work, marketers fail prey to common myths and missteps and fail to enjoy all the benefits agility has to offer.

In this webinar full of real talk from the front lines of marketing agility, Andrea Fryrear, certified Agile coach and 15-year marketing veteran, explodes common Agile marketing misconceptions and shows you how to really make it work for you.

You'll walk away with:
· Key distinctions between Agile marketing and Agile development, and what they mean for applying Agile principles outside of IT
· The top 3 Agile marketing myths that derail our attempts to adopt it effectively
· 3 Agile tools you can start applying today to ensure you're doing the right work at the right time, even when you're not sure what tomorrow looks like
· Plans for moving Agile beyond a single marketing team and into your entire marketing function

Rising customer expectations coupled with fragmented customer data, creates massive complexity for marketers across brands with millions of customer touchpoints from devices and systems. As customer experience and brand loyalty continue to be a priority, identity resolution will play an important role for progressive marketers to better engage and retain customers.

In this webinar, Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure Data, will provide an overview for enterprise marketers interested in understanding the concept of identity resolution, why they may need it, how to go about it and the types of identity resolution possible using our approach.

Identity Resolution will give you a 360-degree view, so you can
· Personalize at scale
· Increase revenue
· Improve customer retention
· Marketing efficiency
· Deliver unique experience

DMPs have served their purpose in collecting and aggregating multiple, large sets of data. The evolution of marketing, however, has led to a more streamlined approach where CDPs bring your customer insights directly to you. Today, it is less important to rely on data sources outside your own. We have shifted inward, to looking at our own customers and studying how they interact with us. This has led to captivating customer experiences, stronger customer relationships, and greater lifetime value.

Join Aaron Hahn, Director of Data Strategy and Architecture at Promatica, and Henry Li, Director of Business Development at Arm Treasure Data for a casual, unscripted conversation on the state of adtech and martech, covering DMPs vs CDPs, the future of advertising in a cookie-less world, and more.

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About Aaron Hahn
Aaron is a veteran of the Adtech industry who has been working in the industry for over 10 years. Starting his agency and adtech journey at Vivaki’s Audience on Demand Group, Aaron got a sense very early on of the programmatic and adtech landscape. As Aaron continued his time in adtech he has had various roles on both the buy and sell side, focusing on data collection and activation. Prior to his current role at Promatica, Aaron was a team lead on the Spark Foundry Data Architecture. He has since taken all of his skills and experience to help Promatica’s clients utilize and build a strategy around data first thinking, and understand all the audience, privacy, technology, and other nuances that come along with it

All too often multitouch attribution (MTA) implementations focus on the technical application, but marketers should take care to focus on the people and process side of choosing and deploying multi-touch attribution for their marketing organization. This presentation, geared for marketers deploying MTA within their organization, will walk through the technical and organizational challenges involved in changing the way your team attributes revenue and assigns budgets.

In this panel discussion, industry experts from Boston Consulting Group, AB InBev (Anheuser-Busch InBev), and Arm Treasure Data are coming together to share their perspective on:
-The state of digital transformation in various industries
-Top trends, challenges, and investment areas for the new normal
-The pandemic’s impact on marketing practices and technology choices
-Why a recent Gartner survey listed Customer Data Platform as the "least likely to be cut" technology investment for enterprises

The coronavirus pandemic presented a serious business challenge for many industries--from supply chain interruptions to significant changes in consumer behaviors. Travel and hospitality industries saw bookings evaporate practically overnight while supermarkets couldn’t get enough supplies to keep essential items stocked. While the pandemic forced companies to react quickly, it also gave organizations an opportunity to evaluate their digital competency against real customer expectations. Companies with a strong digital presence are reaping the benefits. For many, the pandemic actually accelerated their pace towards digital transformation.

Looking ahead, the ability to unify and utilize customer data across multiple channels, and connect the dots between audience, message, offer, and channel will only become more important as organizations enter the “new normal."

CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?

Here are some of the questions we will go over:

· How has competition changed?
· Do we have end-to-end, holistic view of the customer?
· Are we equipped to personalize the customer experience across the journey?
and more...

In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”

What is a "virtual event" and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies.

In this webinar, Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.

New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.

In this webinar, David Raab, Founder at CDP Institute, will reveal:

·How to resolve the conflict between privacy and personalization
·Why the death of cookies will lead to a rebirth of advertising
·Tactics that make customers eager to share their personal data
·Privacy features to look for in a Customer Data Platform

Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".

In this webinar, you’ll learn:

- The three stages of crisis and what it means for your social media strategy
- How buyer conversations are changing on social media
- Examples of social media posts done right and wrong
- Six-point checklist for what you should do right now

Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers?

In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature.

Here are a few of the highlights of this release:

·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth.

·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition.

·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.

Marketing events cancelled. Sporting arenas closed. Bars and restaurants are closed. If someone told you about all this last year, would you have believed them? Today’s reality is affecting businesses across the globe as they shift and pivot to a digital landscape.

Your marketing strategy is more important than ever. But does your martech stack give you the insights you need to keep prospects and customers engaged? In this session, Ben Shapiro, Host and Producer of the MarTech Podcast is sitting down with Treasure Data’s VP of Marketing, Tom Treanor, to discuss “How to Manage Marketing in Times of Crisis”.

In this discussion, our hosts will provide marketing insights like:
· Implementing new marketing strategies for today’s economy
· How to thoughtfully leverage emerging opportunities
· Which marketing channels are suffering and thriving
· How to protect your home base: your product and customers

Connecting the dots between your customer data is useless unless you activate this data through compelling customer communications. In this webinar, we’ll talk with our partners at MessageGears, an ultra-lightweight enterprise customer messaging platform that enables marketers to do more, faster with the customer data they’ve already collected and consolidated using Arm Treasure Data Customer Data Platform (CDP).

We’ll explain how to mobilize and activate customer data for personalized messages and customer journeys that cross-sell, upsell, and sell more. And, we’ll show you why there’s never any need to copy that data or go through an expensive conversion to a less versatile third-party marketing cloud.

Walter Rowland, SVP Growth at Message Gears will discuss how using an approach that combines a best-of-breed CDP with an email service provider is often a better solution than monolithic, allegedly “all-in-one marketing clouds.” So if your team wants to match the right martech tool with the challenges they’re confronting, you won’t want to miss this insightful webinar.

**Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**

Have you heard the buzz around Customer Data Platforms (CDPs)? Have you wondered if your company should invest in one and what results you could expect?

Get your questions answered in this informative webinar. BitBang CEO, Giovanni Lorenzoni and special guest Shawn Hong from Arm Treasure Data will breakdown what a CDP is and why your tech stack might need one.

In this 40 minute webinar, you’ll learn:

- Why companies turn to CDPs to improve their Customer Experience (CX)
- What problems CDPs solve for marketing and customer experience teams
- How today’s top brands use Arm Treasure Data, and what results they are getting

From GDPR to CCPA, privacy is on every marketing professional's mind as we work to understand customers and their behaviors more deeply. The challenge is that the regulatory environment continues to evolve. However, it's not just about consent. There are a multitude of privacy rights to fulfill for customers today. And if you're only focused on compliance with regulatory requirements, you're missing out on a big opportunity: building customer trust.

Join this Arm Treasure Data webinar with Micki Collart, Senior Product Marketing Manager and guest speaker Heidi Shey, Principal Analyst from Forrester Research to learn key insights about privacy regulations today and hear from Treasure Data on how organizations use its Customer Data Platform.

CDPs have become one of the biggest marketing buzzwords. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies. What are CDPs? And how do CDPs help marketers better understand the buying journey of individual customers?

This talk will introduce the basics of CDPs. We’ll explore how marketers can use CDPs to get a more comprehensive and data-driven view of their customers - on both an individual and aggregated segment level. We’ll show how CDPs can collect and stitch together customer data that lives in different data silos to create a single customer profile. We’ll also see how CDPs can help marketers create and activate more complete and robust customer segments for better user acquisition and growth marketing campaigns.

Everything you've always wanted to know about Customer Data Platforms.

Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

Enter the Customer Data Platform.

Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

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Speaker: Michael Harrison, Managing Partner of Winterberry Group

With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.