Name: What Marketers Need To Know About Privacy Regulation
Start: 2020-03-31T17:00:00Z
End: 2020-03-31T17:43:41.000Z
Location: BrightTALK
Rating: 0

Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. 

To learn more, visit www.treasuredata.com.

Join us for a webinar where we share tips and insights on how to successfully buy a CDP (Customer Data Platform) without making costly mistakes. Our experts will provide a guide on how to identify the right CDP, how to evaluate vendors, and how to prioritize your use cases. We will also discuss common pitfalls and mistakes to avoid when evaluating a CDP.
Don't miss out on this opportunity to learn how to make the most of your investment in a CDP and avoid costly mistakes that could ruin your ROI!

How to Successfully Buy a CDP and Avoid Common Pitfalls

Join us for a webinar where we explain the basics of artificial intelligence and machine learning, and take some of the guesswork out of how they can be applied to customer data. Our experts will explore how marketers can use these technologies to better understand their customers and deliver more personalized experiences. We will also discuss common misconceptions about AI/ML and how to avoid them.
Don't miss out on this opportunity to demystify AI/ML and learn how it can help you unlock the full potential of your customer data!

Demystifying AI/ML for Customer Data and Marketing Professionals

Join us for a webinar where we discuss the latest trends and predictions about first-party data. We will providing insights on the future of first-party data and how to stay ahead of the curve, so marketers can take advantage of new opportunities to engage with their customers.
Don't miss out on this opportunity to learn the latest trends and realities for using first-party data in your marketing efforts!

The Future of Customer Data: Predictions for 1st Party Data

In this session we will explore:
- The different market forces organisations are facing today with regards to data privacy and compliance
- How a Customer Data Platform (CDP) enable data privacy and compliance and security while meeting customers’ expectations

How CDPs Enable Data Privacy and Compliance

Nestlé Brazil was facing rapidly changing consumer habits and needed to internalize consumer data management and develop personalized connections with their customers. Supported by Artefact for vendor selection and deployment, they leveraged this opportunity to drive their digital transformation by implementing an enterprise CDP. This project at its core relies on a better usage of first-party data and data democratization throughout the company.

 In this webinar, you will:

Hear from industry experts (Nestle, Artefact, Treasure Data) on driving greater customer experiences (CX), while improving your marketing efficiency and deriving better business value
Learn how Nestle, a global consumer company went about selecting and implementing a CDP solution in only 92 days – requirement, process, metrics, architecture, results, etc. 
See examples of how Nestle differentiated itself by taking advantage of the customer data and implementing innovative use cases

Join Patricia Kristman, Head of Data Engineering, Governance and Architecture at Nestlé Brazil, Vinicius Guimarães, Senior Data Consultant at Artefact, and Charles Vatin, Solutions Engineering Director at Treasure Data as they discuss use cases, best practices and personalization results across the entire customer journey.

How Nestlé is driving Marketing efficiencies & ROI with the Customer Data Cloud

The webinar will discuss the benefits of using a real time Customer Data Platform.
Overview of key topics that will be covered during the webinar:
- Quick "What is Real Time?"
- Real Time vs Batch - When to use each ?
- Real Time Insights using a Walnut demo on Treasure Bikes
- Real Time Personalisation continuing the Walnut demo on TB

Customer Data Platform: Real Time Insights and Personalisation

The CDP is the central place to know all about your customers and provide them with the most personalised experience through each touch point with your brand. The CDP not only collects data from the different touch points but also provides insights, prediction and enrichment through artificial intelligence and machine learning to make sure you know all about your customers. Technical and non technical teams will be working together to create the most complete customer profile on the CDP. That’s why, we will showcase today how each team, with different skill sets, can leverage Artificial Intelligence and Machine learning to contribute to the most complete 360 view of each of your customers.

CDP & AI Enhancing each customer experience

There is an ongoing debate about whether to buy or develop one's own software solution in-house. This is especially true in a difficult economic environment where deployment times and costs have a strong impact on business agility.

The correlation between performance and data-driven marketing has become established in most industries. Using a Customer Data Platform is becoming a must as it provides a unified customer profile to better understand customer preferences, behaviours and expectations in order to personalise its approach to increase engagement and campaign performance.
In a dense and constantly evolving MarTech landscape, the question arises: to develop or to buy?

In this webinar, Marine Desgranges, senior solution consultant, and Magdalena Dybiec, head of Digital Marketing EMEA at Treasure Data, will discuss key areas that organisations need to consider when looking for the right solution, whether it's building their own or buying an out-of-the-box solution.

Customer Data Platform: Build vs. Buy & Implementation

U.S. Soccer needed to drive loyalty and new followers in time for the much anticipated World Cup with compelling customer experience and personalization. U.S. Soccer decided it is time to bring on board new solutions to break their data silos in order to unify messaging and enhance the experience. In this webinar, we will discuss how US Soccer successfully increased paid subscriptions by 43% in time for the World Cup. 
This was done by consolidating messaging and unifying their customer data powered by the Braze and Treasure Data partnership.

How U.S. Soccer Drove Awareness for World Cup 2022 with Treasure Data & Braze

U.S. Soccer needed to drive loyalty and new followers in time for the much anticipated World Cup Soccer Games with compelling customer experience and personalisation. U.S. Soccer decided it is time to bring on board new solutions to break their data silos in order to unify messaging and enhance the experience. In this webinar, we will discuss how US Soccer successfully increased paid subscriptions by 43% in time for the much anticipated World Cup. 
This was done by consolidating messaging and unifying their customer data powered by the Braze and Treasure Data partnership.

The digital and regulatory landscape is constantly evolving which impacts day-to-day marketing strategy and operations. More privacy laws are being introduced or enacted around the world. In October 2022, the Biden Administration announced a new data privacy framework to facilitate data transfers with the EU. Companies are actively exploring ways to navigate the intersection of digital and regulatory changes, while building consumer trust. It is more critical than ever to follow best practices and leverage intelligent technology to meet marketing objectives.

In this webinar, Helen Huang, Principal Product Manager at Treasure Data and Jordan Abbot, CPO at Acxiom dives deep into these key topics:

- How the accelerating marketplace and regulatory changes will impact your marketing strategy
- How to build consumer trust and connected experiences with enterprise level data governance, safeguards and a smart CDP
- Top predictions on regulations and enforcements in 3-5 years

Stop worrying about global data privacy, start caring about automation and trust

Bringing a new drug to market is filled with complex challenges, let alone capturing the attention of healthcare providers (HCPs). In the latest report, "The New Healthcare Provider Journey" reveals how HCPs prefer to interact with pharma companies in an increasingly digital-first world. Less than one-third believe the marketing they receive from pharma brands is personalized to them. In this segment, we will dive into the survey data, extract the insights, and explore the trends that are defining both in-person and online experiences.

You’ll discover:
- What HCPs want from pharma brand experiences
- Why providing the right products, information and services online is critical for pharma brands to remain competitive
- How digital channels are changing the way HCPs interact with pharma brands

How to exceed HCP expectations in an increasingly digital-first world

The digitization of future car shoppers has arrived sooner than expected. The way people shop for cars today is quite different from the way they used to just a few years ago. So how can you position yourself for success? Take advantage of the data you have to understand what your potential customers are like, and what technologies you need to build a connected customer experience. In this recording with industry experts, you will:
- Learn how to differentiate yourself from the crowd by taking advantage of the data you already have
- Hear automotive use cases on driving greater CX, while improving your marketing efficiency
- See examples of global OEMs connecting their data through the cloud across ecosystems to influence supply chains, product development, and customer satisfaction

How to Build a Successful Connected Automotive Experience

In part due to COVID, a more tech savvy shopper has emerged with more control, influence and choice, and both shopping and buying habits have changed. In this session, we will uncover how emerging tech and advanced analytics can help businesses meet elevated consumer expectations, grow loyalty and increase profit. 
 
You will learn: 
- Important trends in consumer purchase habits and brand loyalty 
- Emerging technologies that promise to drive the most change 
- How to become truly data-driven and better prepare for the future

Strategies and tactics to increase customer loyalty and improve profits

With an uncertain future for third party cookies, the Technology group at PMC  (Penske Media Corporation) set out to build a first party data strategy in Q3 2020. Now they have a tech stack that scales with business growth and allows PMC to collect privacy-compliant first party data from more than 300 million monthly users across all brands.

After this session, you'll be able to:
- Build a business case for your first party data strategy
- Define the ideal tech stack for your business, powered by an Enterprise CDP
- Apply aha moments and lessons learned from PMC's journey

Join Brett Goverman, Assoc. VP of Data Strategy at PMC, Matt Knapp, Director of Data at PMC and Eugene Saburi, CBO at Treasure Data for this insightful data-driven presentation.

How PMC Launched a First Party Data Strategy: Why, What and What's Next

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing amongst consumers, data has to be collected and sorted in order to extrapolate meaningful insights and improve business decisions. As technology advances with even more capabilities, companies must pivot and ensure integrations such as AI/AR and quantum computing are in place. Given all the advancements in data, technology and empowerment a new customer era has emerged.

Join Danica Konetski, Treasure Data’s Consumer Industry Principal, as she explores how digital transformation and a multitude of other disruptions are impacting the industry. You will learn:

- Top trends in consumer purchase habits and brand loyalty
- How to become truly data-driven and better prepare for these trends
- Emerging technologies and capabilities that promise to affect the most change

Connected CX: Defining the new customer era with data, technology, & empowerment

The need for unified customer profiles has driven demand for integrated Customer Data Platforms (CDPs), which simplify creation of those profiles by bundling together the many features needed to create them. On the other hand, proponents of "composable" CDPs are becoming more and more vocal, even predicting the death of traditional CDPs. But can you really build an in-house "unbundled" CDP-equivalent system with full functionality? Should you? 
 
Join David Raab, founder of the Customer Data Platform Institute, and Jim Skeffington, Technical Product Marketing Manager at Treasure Data, as they dig into the build vs. buy debate and debunk some myths around the "death" of the CDP. 

The webinar will also touch on: 
- 10 key capabilities of a traditional CDP
- Understanding your CDP requirements and existing resources
- Real-life experiences with "unbundled" CDPs

The CDP: Why Reports of Its Death Have Been Greatly Exaggerated

From GDPR to CCPA, privacy is on every marketing professional's mind as we work to understand customers and their behaviors more deeply. The challenge is that the regulatory environment continues to evolve. However, it's not just about consent. There are a multitude of privacy rights to fulfill for customers today. And if you're only focused on compliance with regulatory requirements, you're missing out on a big opportunity: building customer trust.

Join this Arm Treasure Data webinar with Micki Collart, Senior Product Marketing Manager and guest speaker Heidi Shey, Principal Analyst from Forrester Research to learn key insights about privacy regulations today and hear from Treasure Data on how organizations use its Customer Data Platform.

What Marketers Need To Know About Privacy Regulation

Privacy

Security

GDPR

CCPA

Big Data

Data Analytics

Customer Experience

Marketing

Data Governance

Customer Data

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What Marketers Need To Know About Privacy Regulation

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