What Marketers Need To Know About Privacy Regulation

Global enterprises have special needs for a Customer Data Platform. It’s not just that they have more data. They also have to support regional teams and product lines, comply with divergent privacy regimes, adjust to local market needs, integrate with massive legacy infrastructures, and support applications beyond marketing. Plus, like every other organization, they need to be more digital, more agile, and more efficient. This session will explore:

· How CDPs are used in global enterprises
· What needs they share with other organizations
· What additional needs are unique to global enterprises
· What to look for in an enterprise CDP

As a special bonus, we’ll share a custom Request for Proposal template that global enterprises can use to structure their CDP explorations.

There is a reason why topics around data enrichment, the death of the cookie, and big data are so important right now: more data means finer outcomes. With myriad ways to approach this, however, it is understandable that in many organisations there is a desire to 'simplify' data, which carries the clear risk of losing data fidelity in the process. In this Coffee Break FAQ Session, we tackle:

- Reasons why less data is not 'more'
- Identifying and leveraging value in big data
- Simplifying outcomes, not data
- Improving Customer Experience with CDP

CDP isn’t just about data. It is a tool that enables organisations to harmonise data and orchestrates beautiful customer journeys. This means every part of the data you collect about your customers and prospects contributes towards a single source of truth, including the most sensitive ones. This Coffee Break FAQ Session looks at:

- The most important benefit of a CDP from an Identity point of view
- Dealing with consent with CDP
- Dealing with multiple cookies for the same user
- Optimising match rates using a CDP
- Identity and programmatic advertising
- Choosing the right CDP for your organisation

The COVID-19 pandemic was the catalyst for many retailers to digitally transform how they operate across the whole organization — from ecommerce to stores, from contact centers to demand planning. Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. Retail TouchPoints’ Director of Content + New Media Alicia Esposito sits down with Thomas Kurian of Treasure data to discuss how holistic, real-time customer data access across the organization is powering connected customer experience journeys.

See how Treasure Data can help deliver real-time, personalized engagement. Learn more at: www.treasuredata.com/retail

We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM, DMP and CDP in order to get the most out of it, and there are also organisations looking to consolidate their tech stack. Join us for this 20-minute Coffee Break FAQ Session, we are going to address some of your most asked questions like:

- How to assess the compatibility of CDP and DMP? Are there any ideal combinations out there?
- What about systems trying to be all?
- How to leverage both CDP and DMP to understand prospect/customer in a better way?
- What are the mechanisms to correlate CDP data with DMP data to create a holistic view of customer/prospect?
- What are the integrations between CDP, DMP and CRM?

CDPs provide the golden record for customer data, breaking down silos and making data usable by all customer-facing channels. They are the foundation for advanced customer analytics and for ML-based use cases. In this webinar, you'll learn:

·How companies can quickly start ingesting and processing siloed customer data
·How actionable insights help leading companies grow the top line with set use cases
·Key factors when implementing an enterprise-grade CDP

This is a replay of the same webinar broadcasted at 10am Pacific 24th March for our US audience.

Consumer Packaged Goods (CPG) companies and the industry as a whole have been in the news a lot lately. David McCarty and Steven Tsao at Treasure Data have been working on the CPG Customer Data Platform solution in terms of product and marketing strategy. In this webinar, they are bringing a direct perspective to help you decrypt the implications of these newfound strategies.

In this session, David and Steven will be going over:
- The relevance of hyper-localised data for companies during the COVID recovery.
- How consumers view brands and the important challenges to ultimately add value to a seemingly generic product when exploring a DTC revenue stream.
- The trust required in order to properly utilise customer data to create meaningful experiences.

***Due to logistical difficulties, we will be providing all attendees with a raffle opportunity for Amazon gift cards (15 winners). If you've watched this webinar, you are automatically registered for this raffle. If you win, they will be delivered to the e-mail associated with your BrightTalk account. Our apologies for the inconvenience and we are committed to valuing your time spent tuning into our webinars.***

Consumer Packaged Goods (CPG) companies and industry as a whole have been in the news a lot lately. David McCarty and Steven Tsao on the Treasure Data team work on the CPG CDP solution in terms of product strategy and marketing respectively bringing a direct perspective to help you decipher the implications of these newfound strategies.

In this interactive webinar, Steven and David will be going over
The relevance of hyper localized data for CPG companies during the COVID recovery.
How consumers view CPG brands and the important challenges to ultimately add value to a seemingly generic product when exploring a DTC revenue stream.
The trust required in order to properly utilize customer data to create meaningful experiences.

Throughout the short 30-minute webinar, we will be offering free Amazon gift cards to thank you for spending your valuable time watching our content. So keep alert! And ask questions!

The Customer Data Platform (CDP) has been a growth area among martech solutions for the last 18 months. Then the pandemic started and triggered an even stronger interest in unifying customer data across enterprises and activating insights in real-time.

Tom Treanor and Stuart Schneiderman will debut the findings of a new CDP research based on the responses of 100 US-based martech decision-makers. Through a Q&A-style conversation, they will share report insights that will be valuable to all decision-makers who may be considering CDPs or who need to understand how to better leverage this technology. CDP providers will also benefit by clearly seeing where the opportunities are, so they may better serve the market as a valued partner

After this session, you'll be able to:

· Understand how CDPs impact marketing functions and capabilities
· Describe the state of organizations' data unification and management
· List the advantages of CDPs and challenges adopters experience

‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilising the key resources in your Customer Success Team.

Key Takeaways:

· Evolution of Customer Success
· Key features of an Enterprise CDP
· 7 Steps of CDP Maturity Model
· How Customer Success can help - Case Studies
· Key areas where CSM’s add value to the relationship

Customer data is the primary asset to drive decision making for business success. Every brand has a marketing stack, but not every organization is using these tools to their full potential.

Marketers need to build their Martech Stack on a strong foundation to ensure data is collected and used most constructively. If you are still struggling to monetize your data, join us to find out how and why a CDP is the foundation of a successful marketing stack.

In this short session, you’ll learn:

1. What and why it’s so important to have a reliable marketing stack
2. Why a CDP is the right foundation to power your marketing stack
3. How a CDP can strengthen your data management to deliver results
4. That Treasure Data CDP can amplify the benefits of your current technologies
5. The way a CDP can deliver on common business use cases

Please read BitBang's privacy policy: www.bitbang.com/privacy_policy_events
Please read Treasure Data's privacy policy: https://www.treasuredata.com/learn/privacy-compliance-with-treasure-data/

Connecting the dots between your customer data is useless unless you activate this data through compelling customer communications. In this webinar, we’ll talk with our partners at MessageGears, an ultra-lightweight enterprise customer messaging platform that enables marketers to do more, faster with the customer data they’ve already collected and consolidated using Arm Treasure Data Customer Data Platform (CDP).

We’ll explain how to mobilize and activate customer data for personalized messages and customer journeys that cross-sell, upsell, and sell more. And, we’ll show you why there’s never any need to copy that data or go through an expensive conversion to a less versatile third-party marketing cloud.

Walter Rowland, SVP Growth at Message Gears will discuss how using an approach that combines a best-of-breed CDP with an email service provider is often a better solution than monolithic, allegedly “all-in-one marketing clouds.” So if your team wants to match the right martech tool with the challenges they’re confronting, you won’t want to miss this insightful webinar.

**Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**

Our goal in Marketing is to quickly break through the din, noise, and clutter that defines modern marketing (and modern life).

So we move faster and faster and produce more and more... because isn’t that what it takes to break through in 2021?

We think: “If only…” If only our budget were bigger. If only we had more resources. If only we could deliver ASAP.

If only.

Here’s the thing: The key to success in 2021 isn’t to breakthrough—but to stand apart.

The key is to take a more strategic approach that leverages customer insights to do far more than reach the ears and eyes of the customers we want—to also touch their hearts and minds.

The key is to slow down, to use data, and to hone our storytelling instincts to serve our existing customers and to reach new ones.

So, maybe, the key to marketing success in 2021 isn’t wishing if only after all.
In this 60-minute webinar, WSJ best-selling author and the world’s first Chief Content Officer, Ann Handley, will help you tap into the power of story to grow your own brand. You’ll learn:

• How the notion of brand storytelling has shifted
• What non-negotiable things your 2021 storytelling MUST do
• Which are the best tactics for connecting with customers and prospects right now
• + Bonus takeaway just for Treasure Data webinar attendees: A template for a good brand story

Who’s ready to tell a more strategic story?! YOU ARE!

Customer Data Platforms and Data Management Platforms both manage customer data, but they are still very different. This session explores the different goals that each is designed for, the different technical approach that each uses to meet those goals effectively, and the implications of those technical differences. We’ll then explore specific use cases including retargeting, prospecting, personalized recommendations, CRM integration, and inventory notifications, and illustrate why each is appropriate for one type of system or the other.

You will learn:
· The primary purpose of CDP and DMP systems
· How each system is optimized to support its primary purpose
· The types of data stored in each system
· Which system works with known individuals and which with anonymous profiles
· The systems that a CDP and DMP typically connect with
· How CDP and DMP can work with each other