Name: What Marketers Need To Know About Privacy Regulation
Start: 2020-03-31T17:00:00Z
End: 2020-03-31T17:43:41.000Z
Location: BrightTALK

Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.

CPG companies can unlock data and discover insights to better understand their customers and power better decisions. Our panel discusses: 
-Key actions to improve decision-making processes for CX, Supply Chain, and other business process improvement
-The rise of FOMU (Fear of Messing Up) as stakes continue to raise
-The pitfalls of data blind spots and how to avoid them

Mastering the Art of Decision-Making with Connected Data and Accessible Insights

As consumers become increasingly digital savvy, retailers and brands have in turn accelerated their digital migration. This migration requires a rethink of data strategy--from how to generate more first-party data to unifying data across all channels in real time, to tools and measurements needed to demonstrate ROI.

In this panel discussion, experts from Anheuser-Busch InBev, Clorox and Treasure Data will share perspectives on:

• First-party data, data enrichment, and the impact of losing third-party cookies
• Engage consumers beyond products and transactions
• Approaches to privacy compliance

Digital Migration: First party data, demonstrating ROI, and challenges of scale

Supply chain constraints are making it more difficult for retailers to get the right products to the right customers at the right time. But with an effective data management strategy, marketing and service teams can proactively engage and communicate with high-value customers when out-of-stocks and shipping delays occur.

Register for this webcast to learn how to effectively gather, organize and analyze data, even as new channels and privacy policies emerge. You’ll learn how to:

· Use loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times
· Enhance personalization capabilities both for loyalty program members and lookalike customer segments
· Integrate data from new service channels and transform it into high-value insights
· Capitalize on zero- and first-party data opportunities in preparation for a “cookie-less” future.

Using Data to Enhance the Customer Journey and Mitigate Supply Chain Challenges

La mayoría de las grandes organizaciones hoy en día usan múltiples sistemas para gestionar los distintos tipos de datos de cliente. Estos sistemas se dividen en tres grandes categorías: sistemas fuente, sistemas de ensamblaje y sistemas de activación.

Ese ecosistema de herramientas, plataformas y soluciones suele interactuar. A veces colaboran, a veces se solapan, pero rara vez generan una visión 360º de los clientes. Se hace necesario un análisis de la arquitectura de sistemas y del procesamiento de datos de cliente en una organización.

En esta presentación, usted aprenderá acerca de:
*Definición de los principales sistemas de datos de cliente.
*Donde encaja el CDP

El lugar que ocupa el CDP en tu stack tecnológico

A constant amount of data sources and new data privacy rules have reversed the dynamics of customer data. However, customer expectations are at an all-time high for having 1-1 personalised experiences in the moment they need it. Instead of collecting data without consent, brands must earn the trust in order to gain access to customers' personal data. Yet these experiences are often out of a marketer’s control. Instead, they are delivered by other departments, including product development, sales, support, and service.
Find out how sharing data across your organisation can improve your customers’ experiences and your bottom line.

This webinar explores:
- What is a CDP and how does it connect your organisation in a customer-centric approach
- Next steps to prepare for the privacy-centric future
- Choosing the right CDP for your business

Why CDP, What is a CDP and How to Choose a CDP

Eine großartige und relevante Erfahrung für Ihre Kunden und Interessenten zu schaffen, ist wegen des enormen Datenvolumens aus verschiedenen Kanälen schwieriger als je zuvor. Die Vielfalt der eingesetzten Technologien in Ihrer Martech-Landschaft kann tatsächlich gegen Sie arbeiten, indem noch mehr Datensilos entstehen, die den einheitlichen Blick auf Ihre Kunden fragmentieren. 

Bei Treasure Data glauben wir, dass die größte Herausforderung darin besteht, wie Ihr Unternehmen mit den zur Verfügung stehenden Daten umgeht und diese nutzt, um ein passgenaues Kundenerlebnis zu bieten. In diesem Vortrag unterhalten wir uns über: 
- das Herzstück des Marketings, das Ihr Martech-Stack harmonisiert, auflädt und Flexibilität verleiht 
-wie eine echte CDP als Wachstumsmotor für Ihr Unternehmen dient 
-wie eine CDP dazu beiträgt, die Datensilos zu vereinheitlichen, um Ihnen analytische Kundenprofile mit einem 360-Grad-Überblick zu geben 

Machen Sie mit und lernen Sie unseren Ansatz kennen! Erfahren Sie wie Treasure Data in nur 12 Wochen einen Mehrwert liefern kann und Ihr Unternehmen Ihren Kunden mit Hilfe von harmonisierten Daten näher bringt.

CDP: Das Herzstück des Marketings in 12 Wochen zum Mehrwert

There is no doubt that businesses must focus on Customer Experience (CX). It’s been a top business priority in the last nine Global Insights surveys conducted by IDC, but actually meeting customer expectations for CX continues to be a challenge.
With digital acceleration, businesses have access to larger volumes and more variety of data from more channels, but there is a huge chasm between having data and being able to use it to activate CX for business success.

In this webinar guest speaker, David Wallace, & Research Director for the Customer Intelligence and Analytics market and member of the Customer Experience Management Group at IDC, and Renat Gersch, Sr. Director of Product Marketing at Treasure Data, will share the latest research and perspectives on:

· Top challenges for achieving great customer experiences
· Technology and process decisions required to effectively address CX challenges across the organization
· How CDPs help accelerate time to value, drive privacy compliance, and elevate marketing decision making
· Critical considerations for selecting the right CDP

Achieving great CX and time-to-value with a CDP

Hay una razón por la que los temas relacionados con el enriquecimiento de datos, la muerte de las cookies y el big data son tan importantes en este momento: más datos significa mejores resultados. Sin embargo, con innumerables formas de abordar estos retos, es comprensible que en muchas organizaciones haya un deseo de 'simplificar' los flujos de datos, lo que conlleva el riesgo de reducir el grado de fidelidad de los datos en el proceso. 

Únase a nosotros en este Coffee Break de 20 minutos durante el cual abordaremos algunas de las preguntas más frecuentes:- Razones por las que reducir el volumen de datos no es la mejor opción.
- Identificar y aprovechar el valor del big data.
- Simplificar los resultados, no los datos.
- Mejora de la experiencia del cliente con el CDP.

Episodio 5: FAQs CDP: Por qué reducir la cantidad de datos no es mejor

El CDP no trata sólo de datos. Es una herramienta que permite a las organizaciones armonizar sus datos y orquestar el recorrido y la experiencia del cliente. Cada dato que recopila sobre sus clientes actuales y potenciales contribuye a generar una visión única y completa. 

Únase a nosotros en este Coffee Break de 20 minutos durante el cual abordaremos algunas de las preguntas más frecuentes:- El mayor beneficio de un CDP desde el punto de vista de la Identidad.
- Gestionar el consentimiento con el CDP
- gestionar múltiples cookies para el mismo usuario
- Optimización del match rate usando un CDP
- Identidad y publicidad programática
- Elegir el CDP adecuado para su organización

Episodio 4: FAQs CDP: resolución de identidad, datos y consentimiento

Sabemos que CDP, DMP y CRM son soluciones distintas y pueden ser complementarias. De hecho, muchas organizaciones están tratando de armonizar su CRM, DMP y CDP para aprovecharlas al máximo. También hay organizaciones que buscan consolidar su stack tecnológico. 

Únase a nosotros en este Coffee Break de 20 minutos durante el cual abordaremos algunas de las preguntas más frecuentes:
- ¿Cómo evaluar la compatibilidad entre un CDP y DMP? ¿existe algún combo ideal?
- ¿Qué pasa con los sistemas que intentan cubrir todo?
- ¿Cómo aprovechar tanto un CDP como un DMP para comprender mejor al cliente potencial/cliente?
- ¿Cuáles son los mecanismos para correlacionar los datos de un CDP con los datos de un DMP y lograr crear una visión holística del cliente/cliente potencial?
- ¿Cuáles son las integraciones entre CDP, DMP y CRM?

Episodio 3: CDP vs DMP vs CRM: ¿Reemplazar o combinar?

Today’s customer journey is fragmented across multiple touch-points including apps, websites, in-store visits, emails, text messages, in-product notifications, social posts and support, making customer-centricity harder than ever to achieve. Consumers expect brands to know them, yet siloed customer views across marketing, sales and customer service teams have made the customer experience disjointed and inefficient. 

In this webinar we will cover the non-marketing use cases for a CDP that span across customer service, sales and even areas like business intelligence and supply chain management.

Using CDP Beyond Marketing to Create a Seamless Customer Journey

Las empresas hoy en día utilizan muchas herramientas para gestionar los diferentes datos del cliente. Pero sólo una Plataforma de Datos de Cliente (Customer Data Platform - CDP), gracias a su capacidad de conectarse a todas las fuentes, de permitir la unificación en perfiles, de reforzarlos con scorings sacados de algoritmos de machine learning y de poder activarlos por el canal adecuado, permite una gestión precisa y relevante de los datos del cliente. 

¿Pero necesita todas las características? ¿Cómo definir un uso impactante de una CDP en su organización? ¿Cómo elegir el proveedor adecuado?

En esta presentación, usted aprenderá acerca de:
*Encontrar el CDP adecuado para su organización.
*Cómo identificar las carencias en su stack de martech.

Episodio 2: Como elegir  la Customer Data Platform  más adecuada para tu negocio

Treasure Data helps customer facing teams across many industries such as CPG, Retail, and FinServ to discover buying signals and unify individual profiles flexibly for unique, personalised customer experiences. We do this by translating millions of touch-points, eliminating complexity, and providing deep, relevant insights into customer centric use cases.

In this webinar we will help you: 
- Maximise your digital marketing campaigns and advertising for improved business ROI, Customer Lifetime Value (CLV), and customer experience
- To understand how the CPG, Retail, and FinServ verticals use these customer data insights as our customers have—to rationalise supply chains and even help design new products and services

CDP for CPG, Retail and Finserv - What are the Use Cases?

Episodio 1: El lugar que ocupa el CDP en tu stack tecnológico

How do you serve consumers with relevant advertising in the face of ever-stricter privacy controls? The simple answer: a Customer Data Platform (CDP). CDPs give you the ability to unify online, offline, and IoT device customer data to show you when and where to advertise. If you’re struggling with how you’ll advertise as privacy laws get stricter, this webinar is for you--or someone on your team. Global retailers like MUJI and Shiseido are adopting this technology to improve customer experience, target new and existing customers with more effective ads, boost customer lifetime value (CLV), and achieve better bottom lines.  In this session, we will show you how a CDP can help you understand customer behavior across locations, devices, and customer lifecycle--for better growth and profitability.

Could a CDP Help Your Ads Hit the Mark?

Customer experiences are crucial in today’s marketplace. Even the most loyal customer will reportedly leave an organization for a competitor after two or three negative experiences. This conversation will cover how the shift in customer experience demands are driving changes across organizations. James Riseman will share why connecting data from all touchpoints is a valuable tool for other departments outside of marketing and sales. In this webinar, you'll learn how:

· The customer experience changes we were seeing pre-pandemic that have been accelerated in the last 18 months.
· Why CDPs are attractive offerings for organizations.
· The impact CDPs will have in transforming contact centers from cost hubs to revenue generating experience centers.
· Why CDP for Service will be a difference-maker.
· The organizations that can benefit the most from this new CDP.

How Unified Customer Data Can Help Advance Your Contact Center

Join Fuming Shih and James Riseman, industry veterans in customer data and security, to discuss the rapid evolution of data privacy and consent regulations, and how that’s impacting marketing campaigns across regions. Learn how centralizing all governance in one foundation of customer data can help marketers run personalized campaigns without worrying about privacy or consent violations.

Gain Customer Loyalty through Privacy, Personalization, and Trusted Foundation

From GDPR to CCPA, privacy is on every marketing professional's mind as we work to understand customers and their behaviors more deeply. The challenge is that the regulatory environment continues to evolve. However, it's not just about consent. There are a multitude of privacy rights to fulfill for customers today. And if you're only focused on compliance with regulatory requirements, you're missing out on a big opportunity: building customer trust.

Join this Arm Treasure Data webinar with Micki Collart, Senior Product Marketing Manager and guest speaker Heidi Shey, Principal Analyst from Forrester Research to learn key insights about privacy regulations today and hear from Treasure Data on how organizations use its Customer Data Platform.

What Marketers Need To Know About Privacy Regulation

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What Marketers Need To Know About Privacy Regulation

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