What Marketers Need To Know About Privacy Regulation

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Presented by

Micki Collart, Arm Treasure Data; guest speaker Heidi Shey, Principal Analyst at Forrester Research

About this talk

From GDPR to CCPA, privacy is on every marketing professional's mind as we work to understand customers and their behaviors more deeply. The challenge is that the regulatory environment continues to evolve. However, it's not just about consent. There are a multitude of privacy rights to fulfill for customers today. And if you're only focused on compliance with regulatory requirements, you're missing out on a big opportunity: building customer trust. Join this Arm Treasure Data webinar with Micki Collart, Senior Product Marketing Manager and guest speaker Heidi Shey, Principal Analyst from Forrester Research to learn key insights about privacy regulations today and hear from Treasure Data on how organizations use its Customer Data Platform.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.