What Marketers Need To Know About Privacy Regulation

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Presented by

Micki Collart, Arm Treasure Data; guest speaker Heidi Shey, Principal Analyst at Forrester Research

About this talk

From GDPR to CCPA, privacy is on every marketing professional's mind as we work to understand customers and their behaviors more deeply. The challenge is that the regulatory environment continues to evolve. However, it's not just about consent. There are a multitude of privacy rights to fulfill for customers today. And if you're only focused on compliance with regulatory requirements, you're missing out on a big opportunity: building customer trust. Join this Arm Treasure Data webinar with Micki Collart, Senior Product Marketing Manager and guest speaker Heidi Shey, Principal Analyst from Forrester Research to learn key insights about privacy regulations today and hear from Treasure Data on how organizations use its Customer Data Platform.

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.