A Best-of-Breed Approach for Customer Data and Marketing Success

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Presented by

Walter Rowland, SVP Growth at MessageGears. Shawn Hong, Business Development at Arm Treasure Data.

About this talk

Connecting the dots between your customer data is useless unless you activate this data through compelling customer communications. In this webinar, we’ll talk with our partners at MessageGears, an ultra-lightweight enterprise customer messaging platform that enables marketers to do more, faster with the customer data they’ve already collected and consolidated using Arm Treasure Data Customer Data Platform (CDP). We’ll explain how to mobilize and activate customer data for personalized messages and customer journeys that cross-sell, upsell, and sell more. And, we’ll show you why there’s never any need to copy that data or go through an expensive conversion to a less versatile third-party marketing cloud. Walter Rowland, SVP Growth at Message Gears will discuss how using an approach that combines a best-of-breed CDP with an email service provider is often a better solution than monolithic, allegedly “all-in-one marketing clouds.” So if your team wants to match the right martech tool with the challenges they’re confronting, you won’t want to miss this insightful webinar. **Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.