Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform

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Presented by

Micki Collart, Sr. Product Marketing Manager at Treasure Data and Yili Huang, Sr. Product Manager at Treasure Data

About this talk

Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers? In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature. Here are a few of the highlights of this release: ·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth. ·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition. ·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.