How to Manage Marketing in Times of Crisis

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Presented by

Tom Treanor, VP Marketing at Arm Treasure Data and Ben Shapiro, Producer and Host at MarTech Podcast

About this talk

Marketing events cancelled. Sporting arenas closed. Bars and restaurants are closed. If someone told you about all this last year, would you have believed them? Today’s reality is affecting businesses across the globe as they shift and pivot to a digital landscape. Your marketing strategy is more important than ever. But does your martech stack give you the insights you need to keep prospects and customers engaged? In this session, Ben Shapiro, Host and Producer of the MarTech Podcast is sitting down with Treasure Data’s VP of Marketing, Tom Treanor, to discuss “How to Manage Marketing in Times of Crisis”. In this discussion, our hosts will provide marketing insights like: · Implementing new marketing strategies for today’s economy · How to thoughtfully leverage emerging opportunities · Which marketing channels are suffering and thriving · How to protect your home base: your product and customers
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.