Powering Privacy Compliance with a CDP

Presented by

David Raab, Founder at CDP Institute

About this talk

New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness. In this webinar, David Raab, Founder at CDP Institute, will reveal: ·How to resolve the conflict between privacy and personalization ·Why the death of cookies will lead to a rebirth of advertising ·Tactics that make customers eager to share their personal data ·Privacy features to look for in a Customer Data Platform

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.