Powering Privacy Compliance with a CDP

Presented by

David Raab, Founder at CDP Institute

About this talk

New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness. In this webinar, David Raab, Founder at CDP Institute, will reveal: ·How to resolve the conflict between privacy and personalization ·Why the death of cookies will lead to a rebirth of advertising ·Tactics that make customers eager to share their personal data ·Privacy features to look for in a Customer Data Platform
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.