Panel: Digital Transformation and the Role of Customer Data

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Presented by

Stefano Fanfarillo, Boston Consulting Group; Lucas Borges, AB InBev; Henry Li, Arm Treasure Data

About this talk

In this panel discussion, industry experts from Boston Consulting Group, AB InBev (Anheuser-Busch InBev), and Arm Treasure Data are coming together to share their perspective on: -The state of digital transformation in various industries -Top trends, challenges, and investment areas for the new normal -The pandemic’s impact on marketing practices and technology choices -Why a recent Gartner survey listed Customer Data Platform as the "least likely to be cut" technology investment for enterprises The coronavirus pandemic presented a serious business challenge for many industries--from supply chain interruptions to significant changes in consumer behaviors. Travel and hospitality industries saw bookings evaporate practically overnight while supermarkets couldn’t get enough supplies to keep essential items stocked. While the pandemic forced companies to react quickly, it also gave organizations an opportunity to evaluate their digital competency against real customer expectations. Companies with a strong digital presence are reaping the benefits. For many, the pandemic actually accelerated their pace towards digital transformation. Looking ahead, the ability to unify and utilize customer data across multiple channels, and connect the dots between audience, message, offer, and channel will only become more important as organizations enter the “new normal."

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.