Understanding (and Applying) Agile Marketing in the Real World

Logo
Presented by

Andrea Fryrear, Coach & Trainer at AgileSherpas, Co-Founder and Tom Treanor, Global Head of Marketing at Arm Treasure Data

About this talk

The long-time buzz around Agile marketing has become even louder in recent months, as marketers struggle to respond to a constant stream of unexpected change. But traditional Agile theory and its application in marketing often look very different. Without a tailored approach for their unique work, marketers fail prey to common myths and missteps and fail to enjoy all the benefits agility has to offer. In this webinar full of real talk from the front lines of marketing agility, Andrea Fryrear, certified Agile coach and 15-year marketing veteran, explodes common Agile marketing misconceptions and shows you how to really make it work for you. You'll walk away with: · Key distinctions between Agile marketing and Agile development, and what they mean for applying Agile principles outside of IT · The top 3 Agile marketing myths that derail our attempts to adopt it effectively · 3 Agile tools you can start applying today to ensure you're doing the right work at the right time, even when you're not sure what tomorrow looks like · Plans for moving Agile beyond a single marketing team and into your entire marketing function

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (134)
Subscribers (11972)
Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.