The Future of Marketing 2030: Marketing to Machines and Augmented Humans

Presented by

Tamara McCleary, Futurist & CEO at Thulium and Tom Treanor, Global Head of Marketing at Arm Treasure Data

About this talk

Fireside Chat | Cast a glance around the corner, are you ready? In the next 10 years, we are headed to substantial increases in automation, a shift to the gig economy, and harnessing powerful technologies to support automation and a remote workforce. Technology is redefining what it means to be human and what's coming in the near future is poised to disrupt how we do business, how we market and how we sell products and services in the modern age. Brands will not own the relationship to the customer, platforms will. Digital assistants will be the new gatekeeper. Everything we thought we knew will be challenged as a new era dawns rewarding agility and innovation and in its wake, crushing businesses that aren't poised for the quantum leap into the immersive, digital experience.

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