Create a Unified Customer View with Identity Resolution

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Presented by

Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure Data

About this talk

Rising customer expectations coupled with fragmented customer data, creates massive complexity for marketers across brands with millions of customer touchpoints from devices and systems. As customer experience and brand loyalty continue to be a priority, identity resolution will play an important role for progressive marketers to better engage and retain customers. In this webinar, Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure Data, will provide an overview for enterprise marketers interested in understanding the concept of identity resolution, why they may need it, how to go about it and the types of identity resolution possible using our approach. Identity Resolution will give you a 360-degree view, so you can · Personalize at scale · Increase revenue · Improve customer retention · Marketing efficiency · Deliver unique experience

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.