Create a Unified Customer View with Identity Resolution

Connecting the dots between your customer data is useless unless you activate this data through compelling customer communications. In this webinar, we’ll talk with our partners at MessageGears, an ultra-lightweight enterprise customer messaging platform that enables marketers to do more, faster with the customer data they’ve already collected and consolidated using Arm Treasure Data Customer Data Platform (CDP).

We’ll explain how to mobilize and activate customer data for personalized messages and customer journeys that cross-sell, upsell, and sell more. And, we’ll show you why there’s never any need to copy that data or go through an expensive conversion to a less versatile third-party marketing cloud.

Walter Rowland, SVP Growth at Message Gears will discuss how using an approach that combines a best-of-breed CDP with an email service provider is often a better solution than monolithic, allegedly “all-in-one marketing clouds.” So if your team wants to match the right martech tool with the challenges they’re confronting, you won’t want to miss this insightful webinar.

**Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**

Our goal in Marketing is to quickly break through the din, noise, and clutter that defines modern marketing (and modern life).

So we move faster and faster and produce more and more... because isn’t that what it takes to break through in 2021?

We think: “If only…” If only our budget were bigger. If only we had more resources. If only we could deliver ASAP.

If only.

Here’s the thing: The key to success in 2021 isn’t to breakthrough—but to stand apart.

The key is to take a more strategic approach that leverages customer insights to do far more than reach the ears and eyes of the customers we want—to also touch their hearts and minds.

The key is to slow down, to use data, and to hone our storytelling instincts to serve our existing customers and to reach new ones.

So, maybe, the key to marketing success in 2021 isn’t wishing if only after all.
In this 60-minute webinar, WSJ best-selling author and the world’s first Chief Content Officer, Ann Handley, will help you tap into the power of story to grow your own brand. You’ll learn:

• How the notion of brand storytelling has shifted
• What non-negotiable things your 2021 storytelling MUST do
• Which are the best tactics for connecting with customers and prospects right now
• + Bonus takeaway just for Treasure Data webinar attendees: A template for a good brand story

Who’s ready to tell a more strategic story?! YOU ARE!

Customer Data Platforms and Data Management Platforms both manage customer data, but they are still very different. This session explores the different goals that each is designed for, the different technical approach that each uses to meet those goals effectively, and the implications of those technical differences. We’ll then explore specific use cases including retargeting, prospecting, personalized recommendations, CRM integration, and inventory notifications, and illustrate why each is appropriate for one type of system or the other.

You will learn:
· The primary purpose of CDP and DMP systems
· How each system is optimized to support its primary purpose
· The types of data stored in each system
· Which system works with known individuals and which with anonymous profiles
· The systems that a CDP and DMP typically connect with
· How CDP and DMP can work with each other

The GDPR and CCPA have afforded consumers greater autonomy over their data. In response, all of the major web browsers have pledged to phase out third-party cookies by 2022.

While there is no single replacement to the third-party cookie, Customer Data Platforms (CDPs) have become an attractive option for enterprises looking to capitalize on customer data collected from their various marketing operations.

By leveraging the right technology partners, companies can now enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era.

In this fireside chat featuring Capgemini, we will explore how CDPs are transforming enterprise marketing operations by focusing on some key applications, such as:

-Unifying first-party data assets
-Sharing first-party data across the organization
-Providing enrichment through second- and third-party data
-Integrating with partners to contextually target customers
-Creating a probabilistic model for marketing attribution

The rise of digital communications has created volumes of data streams which are flooding our internal organisations. Pools of data found throughout our businesses, are autonomously packed with customer insight - from email marketing analytics, to CRM data collection - and beyond.

The truth is, we’re awash with data and software. And, despite the sheer volume of opportunity that this data brings, businesses are now finding themselves in a complex situation whereby the choice of a DMP and/or CDP is dictating their future.

Google's announcement at the dawn of 2020 set the wheels in motion for the third-party cookie demise, which in turn set critical eyes onto the humble DMP. Is there a need for the DMP in a world without third-party cookies? Is the CDP taking over? Or, can I combine them both in order to safeguard against future challenges?

Silverbullet, the product and services business for the new marketing age, will detail how the DMP is increasingly evolving into the land of the CDP. In partnership with Treasure Data, Simon Theakston, Co-founder at Silverbullet, will explore how we've reached this pivotal point, and what's next on the horizon for businesses wanting to turbo-charge their data-driven marketing efforts.

Previously aired live at the National Retail Federation (NRF) show in 2021.

Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data.

In this session, industry experts will address topics such as:
-Key trends driving the need for omnichannel experience hubs
-Use cases enabled by accessible, holistic, real-time customer data
-Opportunities for contact centers powered by customer data platforms

Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat. But with clienteling technology and fresh customer data at their fingertips, retail associates both in-store and in contact centers can set the standard for a rewarding and memorable customer experience.

This RIS webinar, will examine how having real-time shopper data at their disposal is helping associates provide personalized service that can turn a casual shopper into a loyal customer. It will explore some of the key technologies and capabilities that retailers must consider when developing their clienteling strategy as they look to meet the needs of a changing marketplace.

In addition, the panel of retail thought leaders will provide some vital do’s and don’ts that can help guide retailers as they transition traditional in-store customer service for a digital-first world.
From contact centers to profitable omnichannel experience hubs: Powered by real-time data

Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data.

In this panel discussion, leading experts will address topics such as:
• Key trends driving the need for omnichannel experience hubs
• Use cases enabled by accessible, holistic, real-time customer data
• Opportunities for contact centers powered by customer data platforms

Missed the last few? Catch up here!
Ep. 1: https://www.brighttalk.com/webcast/15379/461424
Ep. 2: https://www.brighttalk.com/webcast/15379/461272
Ep. 3: https://www.brighttalk.com/webcast/15379/461445

Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat. But with clienteling technology and fresh customer data at their fingertips, retail associates both in-store and in contact centers can set the standard for a rewarding and memorable customer experience.

This RIS webinar, will examine how having real-time shopper data at their disposal is helping associates provide personalized service that can turn a casual shopper into a loyal customer. It will explore some of the key technologies and capabilities that retailers must consider when developing their clienteling strategy as they look to meet the needs of a changing marketplace.

In addition, the panel of retail thought leaders will provide some vital do’s and don’ts that can help guide retailers as they transition traditional in-store customer service for a digital-first world.
From contact centers to profitable omnichannel experience hubs: Powered by real-time data

Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data.

In this panel discussion, leading experts will address topics such as:
• Key trends driving the need for omnichannel experience hubs
• Use cases enabled by accessible, holistic, real-time customer data
• Opportunities for contact centers powered by customer data platforms

Join us as we replay a fireside chat between Sam's Club and Treasure Data's marketing leaders. In this chat, you'll learn about:
1) What Sam's Club has been focusing on during the crisis.
2) TK's recommendations for core focuses marketers should be working on if they aren't.
3) The efficiency of marketers pre-Covid and the problems they will face when we return to a new normal.

Keep watching (or catch up if you missed the last few!):
Ep. 1: https://www.brighttalk.com/webcast/15379/461424
Ep. 2: https://www.brighttalk.com/webcast/15379/461272
Ep. 4: https://www.brighttalk.com/webcast/15379/461273

Join us as we replay a fireside chat between Sam's Club and Treasure Data's marketing leaders. In this chat, you'll learn about:
1) What Sam's Club has been focusing on during the crisis.
2) TK's recommendations for core focuses marketers should be working on if they aren't.
3) The efficiency of marketers pre-Covid and the problems they will face when we return to a new normal.

Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before. Thanks to stay-at-home orders, social distancing mandates, and overall safety concerns, customers have already drastically altered the way they shop — changes that retailers may have to contend with for years to come, leading to many questions and concerns about the future. Will shoppers continue to shop from home now and well into the future? Will click-and-collect and curbside pickup continue to be pivotal? Will trip planning become commonplace?
As retail transitions to recovery mode and stores begin to resume some semblance of normalcy, retailers are investing heavily to meet this ‘new normal’ and provide consumers with not only a safe, but engaging path to purchase. This webinar will explore RIS’ recent Evolving Shopper Trends special report, highlighting:

· The key trends every retailer needs to know
· What technologies have become must-haves in the new normal
· How savvy retailers are leading from the front and setting the standard for success

Thought leaders from RIS and Treasure Data will discuss the report and what retailers can do to leverage the key trends, and where companies should be investing to ensure they continue to meet the wants and needs of fickle consumers.

Keep watching (and catch up if this is your first!):
Ep. 1: https://www.brighttalk.com/webcast/15379/461424
Ep. 3: https://www.brighttalk.com/webcast/15379/461445
Ep. 4: https://www.brighttalk.com/webcast/15379/461273

Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before. Thanks to stay-at-home orders, social distancing mandates, and overall safety concerns, customers have already drastically altered the way they shop — changes that retailers may have to contend with for years to come, leading to many questions and concerns about the future. Will shoppers continue to shop from home now and well into the future? Will click-and-collect and curbside pickup continue to be pivotal? Will trip planning become commonplace?
As retail transitions to recovery mode and stores begin to resume some semblance of normalcy, retailers are investing heavily to meet this ‘new normal’ and provide consumers with not only a safe, but engaging path to purchase. This webinar will explore RIS’ recent Evolving Shopper Trends special report, highlighting:

· The key trends every retailer needs to know
· What technologies have become must-haves in the new normal
· How savvy retailers are leading from the front and setting the standard for success

Thought leaders from RIS and Treasure Data will discuss the report and what retailers can do to leverage the key trends, and where companies should be investing to ensure they continue to meet the wants and needs of fickle consumers.

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.”

Join this webinar to learn:
-How real-time customer insights help design holistic online-offline customer journeys;
-What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
-How a CDP supports efficient omnichannel fulfillment and personalized in-store service.

Keep watching the rest of the series:
Ep. 2: https://www.brighttalk.com/webcast/15379/461272
Ep. 3: https://www.brighttalk.com/webcast/15379/461445
Ep. 4: https://www.brighttalk.com/webcast/15379/461273

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.”

Join this webinar to learn:
-How real-time customer insights help design holistic online-offline customer journeys;
-What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
-How a CDP supports efficient omnichannel fulfillment and personalized in-store service.