An Agency-Perspective on CDPs vs DMPs: Fireside Chat with Promatica Consulting

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Presented by

Aaron Hahn, Director, Data Strategy & Architecture at Promatica Consulting

About this talk

DMPs have served their purpose in collecting and aggregating multiple, large sets of data. The evolution of marketing, however, has led to a more streamlined approach where CDPs bring your customer insights directly to you. Today, it is less important to rely on data sources outside your own. We have shifted inward, to looking at our own customers and studying how they interact with us. This has led to captivating customer experiences, stronger customer relationships, and greater lifetime value. Join Aaron Hahn, Director of Data Strategy and Architecture at Promatica, and Henry Li, Director of Business Development at Arm Treasure Data for a casual, unscripted conversation on the state of adtech and martech, covering DMPs vs CDPs, the future of advertising in a cookie-less world, and more. -- About Aaron Hahn Aaron is a veteran of the Adtech industry who has been working in the industry for over 10 years. Starting his agency and adtech journey at Vivaki’s Audience on Demand Group, Aaron got a sense very early on of the programmatic and adtech landscape. As Aaron continued his time in adtech he has had various roles on both the buy and sell side, focusing on data collection and activation. Prior to his current role at Promatica, Aaron was a team lead on the Spark Foundry Data Architecture. He has since taken all of his skills and experience to help Promatica’s clients utilize and build a strategy around data first thinking, and understand all the audience, privacy, technology, and other nuances that come along with it

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.