Customer Profile Enrichment using Third Party Data, Featuring Allant Group

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Presented by

Paul Ernst, SVP Campaign Management @Allant Group; Jimmy Yi, Principal, Analytic Solutions @Allant Group

About this talk

Data Integration. First party data. Third party data. Tagging. Pixels. The familiar buzz words we hear every day in marketing. But how does each activity work? And, how do you make them all work together? Most importantly, how does it benefit YOUR work? If you’re ready to amplify your segmentation and improve your marketing personalization by crafting a view of what you know about your known customers, as well as uncovering details about your anonymous visitors, then this webinar will help you pull it all together. You’ll find out exactly how to enable data for use in real-time personalizations and activations when you: -Consolidate your first party data -Enrich customer profiles with third party attributes and segmentation builds -Integrate with machine learning models and custom programming During the presentation, we’ll demonstrate how Arm Treasure Data pixels are integrated into your website, advertising, social media, email and CRM platforms to collect first party digital data sources. The data sources will be connected to other platforms, such as SalesForce, Acoustic, and Google Analytics to show how automated integrations function with the collected data. You’ll also gain insight into how the accumulated data can be visualized with reporting and performance dashboards. -- About Allant Group: Allant Group is a marketing services provider focused on supporting brands by delivering end-to-end omni-channel data integration, modeling, analytics and campaign execution. Named “an analytically-minded marketer’s best friend” by Forrester in 2019, Allant’s data-driven marketing expertise enables clients to optimize marketing spend and revenue growth

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.