A Marketer’s Guide to Protecting Customer Data

As a marketer, you covet your customers and treasure their data. It helps you create personalized experience and increase conversion, but all that value can come at a hefty cost. In today’s increasingly complex regulatory environment, losing the right to use your customers’ personal data is an increasing possibility, not to mention fines and litigation. And, unless you understand how to protect their data, customer trust, as well as money, could be lost. This is where a Customer Data Platform (CDP) can put your mind at ease. By unifying customers’ data, understanding how it’s collected, who can use the data and auditing its usage across systems, you not only comply with privacy regulations, but you also ensure customer confidence that instills trust in your brand. In this webinar, Mousumi Bose, Director of Product Management - Security & Privacy at Arm Treasure Data will guide you through key components of CDPs that address customer data protection, including: · Capturing consent · Identity resolution across channels · Access management & permissioning · Data security · And more