Strategic Storytelling: How Slowing Down Fuels Faster Growth

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Presented by

Ann Handley, Chief Content Officer of MarketingProfs and Tom Treanor, Global Head of Marketing at Arm Treasure Data

About this talk

Our goal in Marketing is to quickly break through the din, noise, and clutter that defines modern marketing (and modern life). So we move faster and faster and produce more and more... because isn’t that what it takes to break through in 2020? We think: “If only…” If only our budget were bigger. If only we had more resources. If only we could deliver ASAP. If only. Here’s the thing: The key to success in 2020 isn’t to breakthrough—but to stand apart. The key is to take a more strategic approach that leverages customer insights to do far more than reach the ears and eyes of the customers we want—to also touch their hearts and minds. The key is to slow down, to use data, and to hone our storytelling instincts to serve our existing customers and to reach new ones. So, maybe, the key to marketing success in 2020 isn’t wishing if only after all. In this 60-minute webinar, WSJ best-selling author and the world’s first Chief Content Officer, Ann Handley, will help you tap into the power of story to grow your own brand. You’ll learn: • How the notion of brand storytelling has shifted • What non-negotiable things your 2020 storytelling MUST do • Which are the best tactics for connecting with customers and prospects right now • + Bonus takeaway just for Treasure Data webinar attendees: A template for a good brand story Who’s ready to tell a more strategic story?! YOU ARE!

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