Choosing a Multi-touch Attribution Model - People, Processes, and Tech

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Presented by

Scott Mitchell, Sr. Manager Solution Engineering at Arm Treasure Data

About this talk

All too often multitouch attribution (MTA) implementations focus on the technical application, but marketers should take care to focus on the people and process side of choosing and deploying multi-touch attribution for their marketing organization. This presentation, geared for marketers deploying MTA within their organization, will walk through the technical and organizational challenges involved in changing the way your team attributes revenue and assigns budgets.
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