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Choosing a Multi-touch Attribution Model - People, Processes, and Tech

All too often multitouch attribution (MTA) implementations focus on the technical application, but marketers should take care to focus on the people and process side of choosing and deploying multi-touch attribution for their marketing organization. This presentation, geared for marketers deploying MTA within their organization, will walk through the technical and organizational challenges involved in changing the way your team attributes revenue and assigns budgets.
Recorded Sep 16 2020 24 mins
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Presented by
Scott Mitchell, Sr. Manager Solution Engineering at Arm Treasure Data
Presentation preview: Choosing a Multi-touch Attribution Model - People, Processes, and Tech

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    Scott Mitchell, Sr. Manager Solution Engineering at Arm Treasure Data
    All too often multitouch attribution (MTA) implementations focus on the technical application, but marketers should take care to focus on the people and process side of choosing and deploying multi-touch attribution for their marketing organization. This presentation, geared for marketers deploying MTA within their organization, will walk through the technical and organizational challenges involved in changing the way your team attributes revenue and assigns budgets.
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    --

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    --

    About Aaron Hahn
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    Here are a few of the highlights of this release:

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    **Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**
Translate Millions of Data Points Into Individual Customer Journeys
Treasure Data Customer Data Platform (CDP) empowers companies by delivering rich customer insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data is fully backed by Softbank and has more than 400 customers including Fortune 500 and Global 2000 enterprises.

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  • Title: Choosing a Multi-touch Attribution Model - People, Processes, and Tech
  • Live at: Sep 16 2020 5:00 pm
  • Presented by: Scott Mitchell, Sr. Manager Solution Engineering at Arm Treasure Data
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