A CDO's Perspective: How to build a strong data foundation for what's next

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Presented by

Mark Chiles, CDO of Hart Energy and Micki Collart, Sr. Product Marketing Manager of Treasure Data

About this talk

A Chief Digital Officer often sits in the intersection of marketing, business intelligence, and technology platforms. For marketers, insights gained from customer data are becoming increasingly important, and most marketers are undoubtedly data-driven. Whether you’re a brand manager, a B2B digital marketer, a customer intelligence analyst, or a CDO, you strive to make better decisions with clean, accurate data. The question is, how quickly can you make those decisions? And, can you empower your teams to make decisions in the moments that matter to customers and potential buyers? The future of data-driven business operations is built on a strong data foundation, with a single customer view and powerful audience management programs that not only scale across your organization, but also across divisions and regions. Want to unlock the knowledge and tools you’ll need to make that data-driven future a reality? Then join us on August 19th, Treasure Data’s Sr. Product Marketing Manager, Micki Collart, will be talking with Mark Chiles, Chief Digital Officer & Sr. VP of Digital at Hart Energy. They’ll discuss the current data-driven landscape for marketers and CDOs, the challenges they face, and provide advice for taking a leap into data-driven initiatives that deliver business results–now and well into the future.

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.