A CDO's Perspective: How to build a strong data foundation for what's next

Presented by

Mark Chiles, CDO of Hart Energy and Micki Collart, Sr. Product Marketing Manager of Treasure Data

About this talk

A Chief Digital Officer often sits in the intersection of marketing, business intelligence, and technology platforms. For marketers, insights gained from customer data are becoming increasingly important, and most marketers are undoubtedly data-driven. Whether you’re a brand manager, a B2B digital marketer, a customer intelligence analyst, or a CDO, you strive to make better decisions with clean, accurate data. The question is, how quickly can you make those decisions? And, can you empower your teams to make decisions in the moments that matter to customers and potential buyers? The future of data-driven business operations is built on a strong data foundation, with a single customer view and powerful audience management programs that not only scale across your organization, but also across divisions and regions. Want to unlock the knowledge and tools you’ll need to make that data-driven future a reality? Then join us on August 19th, Treasure Data’s Sr. Product Marketing Manager, Micki Collart, will be talking with Mark Chiles, Chief Digital Officer & Sr. VP of Digital at Hart Energy. They’ll discuss the current data-driven landscape for marketers and CDOs, the challenges they face, and provide advice for taking a leap into data-driven initiatives that deliver business results–now and well into the future.
Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (162)
Subscribers (14767)
Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.