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Influencer Marketing in 2020 & Beyond: A Success Tale or a Nightmare?

In this webinar, we will dive deep into influencer marketing and discuss advanced strategies that can help your brand achieve sustainable growth. We’ll also look at the future of the industry.

In this live session, you’ll learn:

· A Quick Overview of Influencer Marketing
· Discuss Advanced Influencer Marketing Strategies (Their Step-by-Step Process, Useful Tools, and Examples)
· Case Studies (Influencer marketing practice within leading enterprises)
· Insights on Strategic Evolution of Influencer Marketing and Its Future
· 7 Mistakes You Should Totally Avoid
Recorded Aug 26 2020 59 mins
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Presented by
Shane Barker, Digital Strategist, Brand & Influencer Consultant
Presentation preview: Influencer Marketing in 2020 & Beyond: A Success Tale or a Nightmare?

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  • Fireside Chat with Jon Miller: MarTech's New Normal Oct 1 2020 5:00 pm UTC 60 mins
    Jon Miller, CPO at Demandbase; Moderated by: Steven Tsao, Digital Marketing Futurist at Treasure Data
    Abstract: Marketing in the New Normal is stressful enough, what about my marketing stack? Am I equipped to understand my customers’ shifting needs and wants, as well as adapting to the dynamic marketing landscape for me to action on the customer data? In this fireside chat, sit down with Jon Miller, Co-Founder of Marketo, CEO and Co-Founder of Engagio, and now the CPO of Demandbase, and find out how the New Normal has changed marketing today, and what is the marketing architecture for success.
  • Choosing a Multi-touch Attribution Model - People, Processes, and Tech Recorded: Sep 16 2020 24 mins
    Scott Mitchell, Sr. Manager Solution Engineering at Arm Treasure Data
    All too often multitouch attribution (MTA) implementations focus on the technical application, but marketers should take care to focus on the people and process side of choosing and deploying multi-touch attribution for their marketing organization. This presentation, geared for marketers deploying MTA within their organization, will walk through the technical and organizational challenges involved in changing the way your team attributes revenue and assigns budgets.
  • Influencer Marketing in 2020 & Beyond: A Success Tale or a Nightmare? Recorded: Aug 26 2020 59 mins
    Shane Barker, Digital Strategist, Brand & Influencer Consultant
    In this webinar, we will dive deep into influencer marketing and discuss advanced strategies that can help your brand achieve sustainable growth. We’ll also look at the future of the industry.

    In this live session, you’ll learn:

    · A Quick Overview of Influencer Marketing
    · Discuss Advanced Influencer Marketing Strategies (Their Step-by-Step Process, Useful Tools, and Examples)
    · Case Studies (Influencer marketing practice within leading enterprises)
    · Insights on Strategic Evolution of Influencer Marketing and Its Future
    · 7 Mistakes You Should Totally Avoid
  • A CDO's Perspective: How to build a strong data foundation for what's next Recorded: Aug 19 2020 54 mins
    Mark Chiles, CDO of Hart Energy and Micki Collart, Sr. Product Marketing Manager of Treasure Data
    A Chief Digital Officer often sits in the intersection of marketing, business intelligence, and technology platforms. For marketers, insights gained from customer data are becoming increasingly important, and most marketers are undoubtedly data-driven. Whether you’re a brand manager, a B2B digital marketer, a customer intelligence analyst, or a CDO, you strive to make better decisions with clean, accurate data. The question is, how quickly can you make those decisions? And, can you empower your teams to make decisions in the moments that matter to customers and potential buyers?

    The future of data-driven business operations is built on a strong data foundation, with a single customer view and powerful audience management programs that not only scale across your organization, but also across divisions and regions. Want to unlock the knowledge and tools you’ll need to make that data-driven future a reality? Then join us on August 19th, Treasure Data’s Sr. Product Marketing Manager, Micki Collart, will be talking with Mark Chiles, Chief Digital Officer & Sr. VP of Digital at Hart Energy. They’ll discuss the current data-driven landscape for marketers and CDOs, the challenges they face, and provide advice for taking a leap into data-driven initiatives that deliver business results–now and well into the future.
  • Loyalty Loop: How small insights add up to big business. Recorded: Aug 12 2020 66 mins
    Andrew Davis, Keynote Speaker & Best-selling Author and Tom Treanor, Global Head of Marketing at Arm Treasure Data
    We’re in a race to connect with new and existing customers, clients, prospects, and leads before everyone else in the market. We’re targeting and re-targeting. We’re delivering smart creative, but we’re being outspent. We need an edge.

    Turns out one of the most effective ways to grow our business isn’t fighting with the competition for the consumers already in the market. Instead, it's building relationships with consumers BEFORE they need us or SO they need us. Brands are leveraging insights from the customers they’ve won to build insights for the customers they want. And, they’re using the data they have to create amazing experiences for the customers they already serve.

    They’re leveraging their Loyalty Loop.

    In this exhilarating, 50-minute webinar, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new consumer experience. You’ll learn:
    · How to identify Moments of Inspiration
    · How to interrupt active evaluation
    · And the 6 Loyalty Loop Drivers that increase your ability to build better relationships, faster, before the competition at a lower cost

    Be inspired to rethink the way you win over new customers and how best to serve your current customers.

    Are you ready to embrace the Loyalty Loop?
  • Strategic Storytelling: How Slowing Down Fuels Faster Growth Recorded: Jul 30 2020 77 mins
    Ann Handley, Chief Content Officer of MarketingProfs and Tom Treanor, Global Head of Marketing at Arm Treasure Data
    Our goal in Marketing is to quickly break through the din, noise, and clutter that defines modern marketing (and modern life).

    So we move faster and faster and produce more and more... because isn’t that what it takes to break through in 2020?

    We think: “If only…” If only our budget were bigger. If only we had more resources. If only we could deliver ASAP.

    If only.

    Here’s the thing: The key to success in 2020 isn’t to breakthrough—but to stand apart.

    The key is to take a more strategic approach that leverages customer insights to do far more than reach the ears and eyes of the customers we want—to also touch their hearts and minds.

    The key is to slow down, to use data, and to hone our storytelling instincts to serve our existing customers and to reach new ones.

    So, maybe, the key to marketing success in 2020 isn’t wishing if only after all.
    In this 60-minute webinar, WSJ best-selling author and the world’s first Chief Content Officer, Ann Handley, will help you tap into the power of story to grow your own brand. You’ll learn:

    • How the notion of brand storytelling has shifted
    • What non-negotiable things your 2020 storytelling MUST do
    • Which are the best tactics for connecting with customers and prospects right now
    • + Bonus takeaway just for Treasure Data webinar attendees: A template for a good brand story

    Who’s ready to tell a more strategic story?! YOU ARE!
  • Customer Profile Enrichment using Third Party Data, Featuring Allant Group Recorded: Jul 29 2020 61 mins
    Paul Ernst, SVP Campaign Management @Allant Group; Jimmy Yi, Principal, Analytic Solutions @Allant Group
    Data Integration. First party data. Third party data. Tagging. Pixels.

    The familiar buzz words we hear every day in marketing. But how does each activity work? And, how do you make them all work together? Most importantly, how does it benefit YOUR work? If you’re ready to amplify your segmentation and improve your marketing personalization by crafting a view of what you know about your known customers, as well as uncovering details about your anonymous visitors, then this webinar will help you pull it all together.

    You’ll find out exactly how to enable data for use in real-time personalizations and activations when you:
    -Consolidate your first party data
    -Enrich customer profiles with third party attributes and segmentation builds
    -Integrate with machine learning models and custom programming

    During the presentation, we’ll demonstrate how Arm Treasure Data pixels are integrated into your website, advertising, social media, email and CRM platforms to collect first party digital data sources. The data sources will be connected to other platforms, such as SalesForce, Acoustic, and Google Analytics to show how automated integrations function with the collected data. You’ll also gain insight into how the accumulated data can be visualized with reporting and performance dashboards.


    About Allant Group:
    Allant Group is a marketing services provider focused on supporting brands by delivering end-to-end omni-channel data integration, modeling, analytics and campaign execution. Named “an analytically-minded marketer’s best friend” by Forrester in 2019, Allant’s data-driven marketing expertise enables clients to optimize marketing spend and revenue growth
  • A Marketer’s Guide to Protecting Customer Data Recorded: Jul 23 2020 34 mins
    Mousumi Bose, Director of Product Management - Security & Privacy at Arm Treasure Data
    As a marketer, you covet your customers and treasure their data. It helps you create personalized experience and increase conversion, but all that value can come at a hefty cost. In today’s increasingly complex regulatory environment, losing the right to use your customers’ personal data is an increasing possibility, not to mention fines and litigation. And, unless you understand how to protect their data, customer trust, as well as money, could be lost.

    This is where a Customer Data Platform (CDP) can put your mind at ease. By unifying customers’ data, understanding how it’s collected, who can use the data and auditing its usage across systems, you not only comply with privacy regulations, but you also ensure customer confidence that instills trust in your brand.

    In this webinar, Mousumi Bose, Director of Product Management - Security & Privacy at Arm Treasure Data will guide you through key components of CDPs that address customer data protection, including:

    · Capturing consent
    · Identity resolution across channels
    · Access management & permissioning
    · Data security
    · And more
  • The Future of Marketing 2030: Marketing to Machines and Augmented Humans Recorded: Jul 15 2020 64 mins
    Tamara McCleary, Futurist & CEO at Thulium and Tom Treanor, Global Head of Marketing at Arm Treasure Data
    Fireside Chat | Cast a glance around the corner, are you ready? In the next 10 years, we are headed to substantial increases in automation, a shift to the gig economy, and harnessing powerful technologies to support automation and a remote workforce. Technology is redefining what it means to be human and what's coming in the near future is poised to disrupt how we do business, how we market and how we sell products and services in the modern age. Brands will not own the relationship to the customer, platforms will. Digital assistants will be the new gatekeeper. Everything we thought we knew will be challenged as a new era dawns rewarding agility and innovation and in its wake, crushing businesses that aren't poised for the quantum leap into the immersive, digital experience.
  • Understanding (and Applying) Agile Marketing in the Real World Recorded: Jun 25 2020 49 mins
    Andrea Fryrear, Coach & Trainer at AgileSherpas, Co-Founder and Tom Treanor, Global Head of Marketing at Arm Treasure Data
    The long-time buzz around Agile marketing has become even louder in recent months, as marketers struggle to respond to a constant stream of unexpected change. But traditional Agile theory and its application in marketing often look very different.

    Without a tailored approach for their unique work, marketers fail prey to common myths and missteps and fail to enjoy all the benefits agility has to offer.

    In this webinar full of real talk from the front lines of marketing agility, Andrea Fryrear, certified Agile coach and 15-year marketing veteran, explodes common Agile marketing misconceptions and shows you how to really make it work for you.

    You'll walk away with:
    · Key distinctions between Agile marketing and Agile development, and what they mean for applying Agile principles outside of IT
    · The top 3 Agile marketing myths that derail our attempts to adopt it effectively
    · 3 Agile tools you can start applying today to ensure you're doing the right work at the right time, even when you're not sure what tomorrow looks like
    · Plans for moving Agile beyond a single marketing team and into your entire marketing function
  • Create a Unified Customer View with Identity Resolution Recorded: Jun 24 2020 33 mins
    Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure Data
    Rising customer expectations coupled with fragmented customer data, creates massive complexity for marketers across brands with millions of customer touchpoints from devices and systems. As customer experience and brand loyalty continue to be a priority, identity resolution will play an important role for progressive marketers to better engage and retain customers.

    In this webinar, Nick Kobayashi, Sr. Product Manager - Identity Services at Arm Treasure Data, will provide an overview for enterprise marketers interested in understanding the concept of identity resolution, why they may need it, how to go about it and the types of identity resolution possible using our approach.

    Identity Resolution will give you a 360-degree view, so you can
    · Personalize at scale
    · Increase revenue
    · Improve customer retention
    · Marketing efficiency
    · Deliver unique experience
  • An Agency-Perspective on CDPs vs DMPs: Fireside Chat with Promatica Consulting Recorded: Jun 24 2020 60 mins
    Aaron Hahn, Director, Data Strategy & Architecture at Promatica Consulting
    DMPs have served their purpose in collecting and aggregating multiple, large sets of data. The evolution of marketing, however, has led to a more streamlined approach where CDPs bring your customer insights directly to you. Today, it is less important to rely on data sources outside your own. We have shifted inward, to looking at our own customers and studying how they interact with us. This has led to captivating customer experiences, stronger customer relationships, and greater lifetime value.

    Join Aaron Hahn, Director of Data Strategy and Architecture at Promatica, and Henry Li, Director of Business Development at Arm Treasure Data for a casual, unscripted conversation on the state of adtech and martech, covering DMPs vs CDPs, the future of advertising in a cookie-less world, and more.


    About Aaron Hahn
    Aaron is a veteran of the Adtech industry who has been working in the industry for over 10 years. Starting his agency and adtech journey at Vivaki’s Audience on Demand Group, Aaron got a sense very early on of the programmatic and adtech landscape. As Aaron continued his time in adtech he has had various roles on both the buy and sell side, focusing on data collection and activation. Prior to his current role at Promatica, Aaron was a team lead on the Spark Foundry Data Architecture. He has since taken all of his skills and experience to help Promatica’s clients utilize and build a strategy around data first thinking, and understand all the audience, privacy, technology, and other nuances that come along with it
  • Panel: Digital Transformation and the Role of Customer Data Recorded: Jun 18 2020 62 mins
    Stefano Fanfarillo, Boston Consulting Group; Lucas Borges, AB InBev; Henry Li, Arm Treasure Data
    In this panel discussion, industry experts from Boston Consulting Group, AB InBev (Anheuser-Busch InBev), and Arm Treasure Data are coming together to share their perspective on:
    -The state of digital transformation in various industries
    -Top trends, challenges, and investment areas for the new normal
    -The pandemic’s impact on marketing practices and technology choices
    -Why a recent Gartner survey listed Customer Data Platform as the "least likely to be cut" technology investment for enterprises

    The coronavirus pandemic presented a serious business challenge for many industries--from supply chain interruptions to significant changes in consumer behaviors. Travel and hospitality industries saw bookings evaporate practically overnight while supermarkets couldn’t get enough supplies to keep essential items stocked. While the pandemic forced companies to react quickly, it also gave organizations an opportunity to evaluate their digital competency against real customer expectations. Companies with a strong digital presence are reaping the benefits. For many, the pandemic actually accelerated their pace towards digital transformation.

    Looking ahead, the ability to unify and utilize customer data across multiple channels, and connect the dots between audience, message, offer, and channel will only become more important as organizations enter the “new normal."
  • CX Super Powers for Modern Marketing Leaders Recorded: Jun 17 2020 32 mins
    Steven Tsao, Digital Marketing Futurist at Arm Treasure Data
    CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?

    Here are some of the questions we will go over:

    · How has competition changed?
    · Do we have end-to-end, holistic view of the customer?
    · Are we equipped to personalize the customer experience across the journey?
    and more...

    In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”
  • How Marketers Should Think About Virtual Events Recorded: Jun 10 2020 49 mins
    Dennis Shiao, Marketing Consultant and Founder of Bay Area Content Marketing Meetup
    What is a "virtual event" and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies.

    In this webinar, Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
  • Powering Privacy Compliance with a CDP Recorded: Jun 3 2020 38 mins
    David Raab, Founder at CDP Institute
    New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.

    In this webinar, David Raab, Founder at CDP Institute, will reveal:

    ·How to resolve the conflict between privacy and personalization
    ·Why the death of cookies will lead to a rebirth of advertising
    ·Tactics that make customers eager to share their personal data
    ·Privacy features to look for in a Customer Data Platform
  • Social Media: From Crisis to the New Normal Recorded: May 27 2020 36 mins
    Carter Hostelley, Founder and CEO at Leadtail.com
    Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".

    In this webinar, you’ll learn:

    - The three stages of crisis and what it means for your social media strategy
    - How buyer conversations are changing on social media
    - Examples of social media posts done right and wrong
    - Six-point checklist for what you should do right now
  • Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform Recorded: May 21 2020 46 mins
    Micki Collart, Sr. Product Marketing Manager at Treasure Data and Yili Huang, Sr. Product Manager at Treasure Data
    Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers?

    In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature.

    Here are a few of the highlights of this release:

    ·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth.

    ·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition.

    ·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.
  • How to Manage Marketing in Times of Crisis Recorded: May 20 2020 56 mins
    Tom Treanor, VP Marketing at Arm Treasure Data and Ben Shapiro, Producer and Host at MarTech Podcast
    Marketing events cancelled. Sporting arenas closed. Bars and restaurants are closed. If someone told you about all this last year, would you have believed them? Today’s reality is affecting businesses across the globe as they shift and pivot to a digital landscape.

    Your marketing strategy is more important than ever. But does your martech stack give you the insights you need to keep prospects and customers engaged? In this session, Ben Shapiro, Host and Producer of the MarTech Podcast is sitting down with Treasure Data’s VP of Marketing, Tom Treanor, to discuss “How to Manage Marketing in Times of Crisis”.

    In this discussion, our hosts will provide marketing insights like:
    · Implementing new marketing strategies for today’s economy
    · How to thoughtfully leverage emerging opportunities
    · Which marketing channels are suffering and thriving
    · How to protect your home base: your product and customers
  • A Best-of-Breed Approach for Customer Data and Marketing Success Recorded: May 6 2020 53 mins
    Walter Rowland, SVP Growth at MessageGears. Shawn Hong, Business Development at Arm Treasure Data.
    Connecting the dots between your customer data is useless unless you activate this data through compelling customer communications. In this webinar, we’ll talk with our partners at MessageGears, an ultra-lightweight enterprise customer messaging platform that enables marketers to do more, faster with the customer data they’ve already collected and consolidated using Arm Treasure Data Customer Data Platform (CDP).

    We’ll explain how to mobilize and activate customer data for personalized messages and customer journeys that cross-sell, upsell, and sell more. And, we’ll show you why there’s never any need to copy that data or go through an expensive conversion to a less versatile third-party marketing cloud.

    Walter Rowland, SVP Growth at Message Gears will discuss how using an approach that combines a best-of-breed CDP with an email service provider is often a better solution than monolithic, allegedly “all-in-one marketing clouds.” So if your team wants to match the right martech tool with the challenges they’re confronting, you won’t want to miss this insightful webinar.

    **Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**
Welcome to Your New Marketing World
Arm Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Arm Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.

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  • Title: Influencer Marketing in 2020 & Beyond: A Success Tale or a Nightmare?
  • Live at: Aug 26 2020 5:00 pm
  • Presented by: Shane Barker, Digital Strategist, Brand & Influencer Consultant
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