Increasing Importance of Data in the COVID Era

Presented by

Don Peppers, Founding Partner at CX Speakers and Author of "The One to One Future"; Tom Treanor, CMO at Treasure Data

About this talk

The business world is chock full of companies whose customer data is heavily siloed, with incomplete or conflicting customer profiles, and poorly organized, inconsistent data records. Customer data often comes in a multiplicity of formats from a variety of third-party vendors, or from unrelated and incompatible software applications. But suddenly the Covid19 crisis hit, and it hit every company, without respect to whether its customer data was in order or not. Technologists and research firms estimate that several years’ worth of digital progress has been made in just the last few months. However, as companies have been trying to hustle themselves online to salvage whatever business could be salvaged, virtually, customer data has become far more critical to their success. In this webinar, sponsored by Treasure Data, customer-experience authority Don Peppers will discuss: · Why customer data is critical to every company’s product and service quality, online or off; · What kinds of data can be used to measure, manage, and improve the customer experience; and · How to use the COVID Crisis as an opportunity for growth and competitive development, rather than being victimized by it.

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit