How National Debt Relief Transformed D2C Marketing

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Presented by

Nicole Rothman, Director of Acuisition at National Debt Relief

About this talk

Nicole Rothman, Director of Acquisition at National Debt Relief, shares how her team used a Customer Data Platform (CDP) to unify customer data and gather insights on the consumer journey. With these insights, National Debt Relief tailored their brand experience on Facebook and scaled their efforts to acquire leads more efficiently and effectively. After this session, you'll be able to: -Gain visibility on the customer experience -Deliver a tailored brand experience -Leverage customer intelligence to personalize and effectively scale on Facebook -Apply lessons learned from CDP implementation examples to your own company

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.