Retail Brief Ep. 4: Clienteling Do's and Dont's

Presented by

Thomas Kurian, Director of Industry Solutions at Treasure Data

About this talk

Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat. But with clienteling technology and fresh customer data at their fingertips, retail associates both in-store and in contact centers can set the standard for a rewarding and memorable customer experience. This RIS webinar, will examine how having real-time shopper data at their disposal is helping associates provide personalized service that can turn a casual shopper into a loyal customer. It will explore some of the key technologies and capabilities that retailers must consider when developing their clienteling strategy as they look to meet the needs of a changing marketplace. In addition, the panel of retail thought leaders will provide some vital do’s and don’ts that can help guide retailers as they transition traditional in-store customer service for a digital-first world. From contact centers to profitable omnichannel experience hubs: Powered by real-time data Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data. In this panel discussion, leading experts will address topics such as: • Key trends driving the need for omnichannel experience hubs • Use cases enabled by accessible, holistic, real-time customer data • Opportunities for contact centers powered by customer data platforms Missed the last few? Catch up here! Ep. 1: Ep. 2: Ep. 3:
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit