Retail Brief Ep. 4: Clienteling Do's and Dont's

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Presented by

Thomas Kurian, Director of Industry Solutions at Treasure Data

About this talk

Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat. But with clienteling technology and fresh customer data at their fingertips, retail associates both in-store and in contact centers can set the standard for a rewarding and memorable customer experience. This RIS webinar, will examine how having real-time shopper data at their disposal is helping associates provide personalized service that can turn a casual shopper into a loyal customer. It will explore some of the key technologies and capabilities that retailers must consider when developing their clienteling strategy as they look to meet the needs of a changing marketplace. In addition, the panel of retail thought leaders will provide some vital do’s and don’ts that can help guide retailers as they transition traditional in-store customer service for a digital-first world. From contact centers to profitable omnichannel experience hubs: Powered by real-time data Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data. In this panel discussion, leading experts will address topics such as: • Key trends driving the need for omnichannel experience hubs • Use cases enabled by accessible, holistic, real-time customer data • Opportunities for contact centers powered by customer data platforms Missed the last few? Catch up here! Ep. 1: https://www.brighttalk.com/webcast/15379/461424 Ep. 2: https://www.brighttalk.com/webcast/15379/461272 Ep. 3: https://www.brighttalk.com/webcast/15379/461445

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.