Retail Brief Ep. 1: Fuel digital transformation in crisis mode

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Presented by

Thomas Kurian, Director of Industry Solutions, Treasure Data

About this talk

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences. In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences. Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.” Join this webinar to learn: -How real-time customer insights help design holistic online-offline customer journeys; -What a Customer Data Platform (CDP) is and how it supports omnichannel experience design; -How a CDP supports efficient omnichannel fulfillment and personalized in-store service. Keep watching the rest of the series: Ep. 2: https://www.brighttalk.com/webcast/15379/461272 Ep. 3: https://www.brighttalk.com/webcast/15379/461445 Ep. 4: https://www.brighttalk.com/webcast/15379/461273

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.