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(EU Edition) Retail Brief Ep. 1: Fuel digital transformation in crisis mode

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.”

Join this webinar to learn:
-How real-time customer insights help design holistic online-offline customer journeys;
-What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
-How a CDP supports efficient omnichannel fulfillment and personalized in-store service.
Recorded Jan 20 2021 44 mins
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Presented by
Thomas Kurian, Director of Industry Solutions, Treasure Data
Presentation preview: (EU Edition) Retail Brief Ep. 1: Fuel digital transformation in crisis mode

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  • A Best-of-Breed Approach for Customer Data and Marketing Success Feb 25 2021 10:00 am UTC 52 mins
    Walter Rowland, SVP Growth at MessageGears. Shawn Hong, Business Development at Arm Treasure Data.
    Connecting the dots between your customer data is useless unless you activate this data through compelling customer communications. In this webinar, we’ll talk with our partners at MessageGears, an ultra-lightweight enterprise customer messaging platform that enables marketers to do more, faster with the customer data they’ve already collected and consolidated using Arm Treasure Data Customer Data Platform (CDP).

    We’ll explain how to mobilize and activate customer data for personalized messages and customer journeys that cross-sell, upsell, and sell more. And, we’ll show you why there’s never any need to copy that data or go through an expensive conversion to a less versatile third-party marketing cloud.

    Walter Rowland, SVP Growth at Message Gears will discuss how using an approach that combines a best-of-breed CDP with an email service provider is often a better solution than monolithic, allegedly “all-in-one marketing clouds.” So if your team wants to match the right martech tool with the challenges they’re confronting, you won’t want to miss this insightful webinar.

    **Correction to live Q&A - Arm Treasure Data has a connector to Google Display and Video 360, which was rebranded from Google DoubleClick Bid Manager. Visit https://www.treasuredata.com/data-integrations/ for our full list of integrations.**
  • Strategic Storytelling: How Slowing Down Fuels Faster Growth Feb 18 2021 10:00 am UTC 76 mins
    Ann Handley, Chief Content Officer of MarketingProfs and Tom Treanor, Global Head of Marketing at Arm Treasure Data
    Our goal in Marketing is to quickly break through the din, noise, and clutter that defines modern marketing (and modern life).

    So we move faster and faster and produce more and more... because isn’t that what it takes to break through in 2020?

    We think: “If only…” If only our budget were bigger. If only we had more resources. If only we could deliver ASAP.

    If only.

    Here’s the thing: The key to success in 2020 isn’t to breakthrough—but to stand apart.

    The key is to take a more strategic approach that leverages customer insights to do far more than reach the ears and eyes of the customers we want—to also touch their hearts and minds.

    The key is to slow down, to use data, and to hone our storytelling instincts to serve our existing customers and to reach new ones.

    So, maybe, the key to marketing success in 2020 isn’t wishing if only after all.
    In this 60-minute webinar, WSJ best-selling author and the world’s first Chief Content Officer, Ann Handley, will help you tap into the power of story to grow your own brand. You’ll learn:

    • How the notion of brand storytelling has shifted
    • What non-negotiable things your 2020 storytelling MUST do
    • Which are the best tactics for connecting with customers and prospects right now
    • + Bonus takeaway just for Treasure Data webinar attendees: A template for a good brand story

    Who’s ready to tell a more strategic story?! YOU ARE!
  • Fireside Chat with Capgemini: Identity in a Cookieless World Feb 9 2021 5:00 pm UTC 60 mins
    Gunjan Aggarwal, Sr. Dir., AI & Marketing Science, Capgemini And Craig Hooper, Sr. Mgr., Solution Engineering, Treasure Data
    The GDPR and CCPA have afforded consumers greater autonomy over their data. In response, all of the major web browsers have pledged to phase out third-party cookies by 2022.

    While there is no single replacement to the third-party cookie, Customer Data Platforms (CDPs) have become an attractive option for enterprises looking to capitalize on customer data collected from their various marketing operations.

    By leveraging the right technology partners, companies can now enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era.

    In this fireside chat featuring Capgemini, we will explore how CDPs are transforming enterprise marketing operations by focusing on some key applications, such as:

    -Unifying first-party data assets
    -Sharing first-party data across the organization
    -Providing enrichment through second- and third-party data
    -Integrating with partners to contextually target customers
    -Creating a probabilistic model for marketing attribution
  • CDP: The natural progression of the DMP Feb 2 2021 6:00 pm UTC 53 mins
    Simon Theakston, Co-founder & SVP Partnerships at Silverbullet
    The rise of digital communications has created volumes of data streams which are flooding our internal organisations. Pools of data found throughout our businesses, are autonomously packed with customer insight - from email marketing analytics, to CRM data collection - and beyond.

    The truth is, we’re awash with data and software. And, despite the sheer volume of opportunity that this data brings, businesses are now finding themselves in a complex situation whereby the choice of a DMP and/or CDP is dictating their future.

    Google's announcement at the dawn of 2020 set the wheels in motion for the third-party cookie demise, which in turn set critical eyes onto the humble DMP. Is there a need for the DMP in a world without third-party cookies? Is the CDP taking over? Or, can I combine them both in order to safeguard against future challenges?

    Silverbullet, the product and services business for the new marketing age, will detail how the DMP is increasingly evolving into the land of the CDP. In partnership with Treasure Data, Simon Theakston, Co-founder at Silverbullet, will explore how we've reached this pivotal point, and what's next on the horizon for businesses wanting to turbo-charge their data-driven marketing efforts.
  • Retail Brief Ep. 5: Trending retail use cases powered by real-time customer data Jan 28 2021 6:00 pm UTC 33 mins
    Nicole Leinbach Reyhle, Founder, Retail Minded & Industry Expert and Thomas Kurian (TK), Director, Industry Solutions
    Previously aired live at the National Retail Federation (NRF) show in 2021.

    Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data.

    In this session, industry experts will address topics such as:
    -Key trends driving the need for omnichannel experience hubs
    -Use cases enabled by accessible, holistic, real-time customer data
    -Opportunities for contact centers powered by customer data platforms
  • Retail Brief Ep. 4: Clienteling Do's and Dont's Recorded: Jan 27 2021 44 mins
    Thomas Kurian, Director of Industry Solutions at Treasure Data
    Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat. But with clienteling technology and fresh customer data at their fingertips, retail associates both in-store and in contact centers can set the standard for a rewarding and memorable customer experience.

    This RIS webinar, will examine how having real-time shopper data at their disposal is helping associates provide personalized service that can turn a casual shopper into a loyal customer. It will explore some of the key technologies and capabilities that retailers must consider when developing their clienteling strategy as they look to meet the needs of a changing marketplace.

    In addition, the panel of retail thought leaders will provide some vital do’s and don’ts that can help guide retailers as they transition traditional in-store customer service for a digital-first world.
    From contact centers to profitable omnichannel experience hubs: Powered by real-time data

    Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data.

    In this panel discussion, leading experts will address topics such as:
    • Key trends driving the need for omnichannel experience hubs
    • Use cases enabled by accessible, holistic, real-time customer data
    • Opportunities for contact centers powered by customer data platforms

    Missed the last few? Catch up here!
    Ep. 1: https://www.brighttalk.com/webcast/15379/461424
    Ep. 2: https://www.brighttalk.com/webcast/15379/461272
    Ep. 3: https://www.brighttalk.com/webcast/15379/461445
  • (EU Edition) Retail Brief Ep. 4: Clienteling Do's and Dont's Recorded: Jan 27 2021 43 mins
    Thomas Kurian, Director of Industry Solutions, Treasure Data
    Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat. But with clienteling technology and fresh customer data at their fingertips, retail associates both in-store and in contact centers can set the standard for a rewarding and memorable customer experience.

    This RIS webinar, will examine how having real-time shopper data at their disposal is helping associates provide personalized service that can turn a casual shopper into a loyal customer. It will explore some of the key technologies and capabilities that retailers must consider when developing their clienteling strategy as they look to meet the needs of a changing marketplace.

    In addition, the panel of retail thought leaders will provide some vital do’s and don’ts that can help guide retailers as they transition traditional in-store customer service for a digital-first world.
    From contact centers to profitable omnichannel experience hubs: Powered by real-time data

    Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data.

    In this panel discussion, leading experts will address topics such as:
    • Key trends driving the need for omnichannel experience hubs
    • Use cases enabled by accessible, holistic, real-time customer data
    • Opportunities for contact centers powered by customer data platforms
  • Retail Brief Ep. 3: How Companies like Sam's Club have adapted Recorded: Jan 26 2021 37 mins
    TK, Director of Industry Solutions at Treasure Data & Yvette Davis, Associate Director of Brand Marketing at Sam’s Club
    Join us as we replay a fireside chat between Sam's Club and Treasure Data's marketing leaders. In this chat, you'll learn about:
    1) What Sam's Club has been focusing on during the crisis.
    2) TK's recommendations for core focuses marketers should be working on if they aren't.
    3) The efficiency of marketers pre-Covid and the problems they will face when we return to a new normal.

    Keep watching (or catch up if you missed the last few!):
    Ep. 1: https://www.brighttalk.com/webcast/15379/461424
    Ep. 2: https://www.brighttalk.com/webcast/15379/461272
    Ep. 4: https://www.brighttalk.com/webcast/15379/461273
  • (EU Edition) Retail Brief Ep. 3: How Companies like Sam's Club Have Adapted Recorded: Jan 26 2021 46 mins
    TK, Director of Industry Solutions at Treasure Data & Yvette Davis, Associate Director of Brand Marketing at Sam’s Club
    Join us as we replay a fireside chat between Sam's Club and Treasure Data's marketing leaders. In this chat, you'll learn about:
    1) What Sam's Club has been focusing on during the crisis.
    2) TK's recommendations for core focuses marketers should be working on if they aren't.
    3) The efficiency of marketers pre-Covid and the problems they will face when we return to a new normal.
  • Retail Brief Ep. 2: Key Trends for Today’s Shopper Recorded: Jan 21 2021 46 mins
    Thomas Kurian, Director of Industry Solutions, Treasure Data & Tim Denman, Editor-in-chief at RIS News and CGT
    Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before. Thanks to stay-at-home orders, social distancing mandates, and overall safety concerns, customers have already drastically altered the way they shop — changes that retailers may have to contend with for years to come, leading to many questions and concerns about the future. Will shoppers continue to shop from home now and well into the future? Will click-and-collect and curbside pickup continue to be pivotal? Will trip planning become commonplace?
    As retail transitions to recovery mode and stores begin to resume some semblance of normalcy, retailers are investing heavily to meet this ‘new normal’ and provide consumers with not only a safe, but engaging path to purchase. This webinar will explore RIS’ recent Evolving Shopper Trends special report, highlighting:

    · The key trends every retailer needs to know
    · What technologies have become must-haves in the new normal
    · How savvy retailers are leading from the front and setting the standard for success

    Thought leaders from RIS and Treasure Data will discuss the report and what retailers can do to leverage the key trends, and where companies should be investing to ensure they continue to meet the wants and needs of fickle consumers.

    Keep watching (and catch up if this is your first!):
    Ep. 1: https://www.brighttalk.com/webcast/15379/461424
    Ep. 3: https://www.brighttalk.com/webcast/15379/461445
    Ep. 4: https://www.brighttalk.com/webcast/15379/461273
  • (EU Edition) Retail Brief Ep. 2: Key Trends for Today’s Shopper Recorded: Jan 21 2021 46 mins
    TK, Director Industry Solutions, Treasure Data & Tim Denman, Editor-in-chief at RIS News and CGT
    Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before. Thanks to stay-at-home orders, social distancing mandates, and overall safety concerns, customers have already drastically altered the way they shop — changes that retailers may have to contend with for years to come, leading to many questions and concerns about the future. Will shoppers continue to shop from home now and well into the future? Will click-and-collect and curbside pickup continue to be pivotal? Will trip planning become commonplace?
    As retail transitions to recovery mode and stores begin to resume some semblance of normalcy, retailers are investing heavily to meet this ‘new normal’ and provide consumers with not only a safe, but engaging path to purchase. This webinar will explore RIS’ recent Evolving Shopper Trends special report, highlighting:

    · The key trends every retailer needs to know
    · What technologies have become must-haves in the new normal
    · How savvy retailers are leading from the front and setting the standard for success

    Thought leaders from RIS and Treasure Data will discuss the report and what retailers can do to leverage the key trends, and where companies should be investing to ensure they continue to meet the wants and needs of fickle consumers.
  • Retail Brief Ep. 1: Fuel digital transformation in crisis mode Recorded: Jan 20 2021 44 mins
    Thomas Kurian, Director of Industry Solutions, Treasure Data
    Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

    In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

    Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.”

    Join this webinar to learn:
    -How real-time customer insights help design holistic online-offline customer journeys;
    -What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
    -How a CDP supports efficient omnichannel fulfillment and personalized in-store service.

    Keep watching the rest of the series:
    Ep. 2: https://www.brighttalk.com/webcast/15379/461272
    Ep. 3: https://www.brighttalk.com/webcast/15379/461445
    Ep. 4: https://www.brighttalk.com/webcast/15379/461273
  • (EU Edition) Retail Brief Ep. 1: Fuel digital transformation in crisis mode Recorded: Jan 20 2021 44 mins
    Thomas Kurian, Director of Industry Solutions, Treasure Data
    Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

    In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

    Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.”

    Join this webinar to learn:
    -How real-time customer insights help design holistic online-offline customer journeys;
    -What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
    -How a CDP supports efficient omnichannel fulfillment and personalized in-store service.
  • How Marketers are Leveraging Customer Success for CDP Recorded: Dec 2 2020 44 mins
    Max King, Customer Success Engineer at Treasure Data
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilizing the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • How Marketers are Leveraging Customer Success for CDP (EMEA) Recorded: Dec 2 2020 49 mins
    Rajiv Gandhi, Sr. Customer Success Manager at Treasure Data
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilising the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • Leveraging Data and Digital to Transform Automotive Marketing Recorded: Nov 18 2020 54 mins
    Michael Harrison, Managing Director at Winterberry Group and Charles Martin, Partners & Global BD at Treasure Data
    The New Normal has accelerated the auto industry’s race toward a superior ecommerce-driven customer experience for new car sales and aftersales. But the obstacles are many:

    · Lackluster digital retailing experiences—characterized by misalignment of dealer and OEM offers plus an absence of real-time inventory access—are undermining a full digital shift.
    · Fragmenting paths-to-purchase have increased the importance of marketing attribution as consumers turn their attention, interest, and buying activity to digital channels.
    · A siloed approach to managing data—created by the distinct repositories OEMs and dealers maintain for customer, transactional, and marketing performance data—is inhibiting insights and activation.

    As automakers learn to leverage data and undergo digital transformation at the same time, marketers are also looking into the future to better position themselves. Discover the future of automotive marketing in a customer-centric world.
  • CDP vs DMP: What's the difference, Why it Matters. Recorded: Nov 11 2020 37 mins
    David Raab, Founder at CDP Institute
    Customer Data Platforms and Data Management Platforms both manage customer data, but they are still very different. This session explores the different goals that each is designed for, the different technical approach that each uses to meet those goals effectively, and the implications of those technical differences. We’ll then explore specific use cases including retargeting, prospecting, personalized recommendations, CRM integration, and inventory notifications, and illustrate why each is appropriate for one type of system or the other.

    You will learn:
    · The primary purpose of CDP and DMP systems
    · How each system is optimized to support its primary purpose
    · The types of data stored in each system
    · Which system works with known individuals and which with anonymous profiles
    · The systems that a CDP and DMP typically connect with
    · How CDP and DMP can work with each other
  • How National Debt Relief Transformed D2C Marketing Recorded: Nov 5 2020 15 mins
    Nicole Rothman, Director of Acuisition at National Debt Relief
    Nicole Rothman, Director of Acquisition at National Debt Relief, shares how her team used a Customer Data Platform (CDP) to unify customer data and gather insights on the consumer journey. With these insights, National Debt Relief tailored their brand experience on Facebook and scaled their efforts to acquire leads more efficiently and effectively.
    After this session, you'll be able to:
    -Gain visibility on the customer experience
    -Deliver a tailored brand experience
    -Leverage customer intelligence to personalize and effectively scale on Facebook
    -Apply lessons learned from CDP implementation examples to your own company
  • Increasing Importance of Data in the COVID Era Recorded: Nov 4 2020 30 mins
    Don Peppers, Founding Partner at CX Speakers and Author of "The One to One Future"; Tom Treanor, CMO at Treasure Data
    The business world is chock full of companies whose customer data is heavily siloed, with incomplete or conflicting customer profiles, and poorly organized, inconsistent data records. Customer data often comes in a multiplicity of formats from a variety of third-party vendors, or from unrelated and incompatible software applications.

    But suddenly the Covid19 crisis hit, and it hit every company, without respect to whether its customer data was in order or not. Technologists and research firms estimate that several years’ worth of digital progress has been made in just the last few months. However, as companies have been trying to hustle themselves online to salvage whatever business could be salvaged, virtually, customer data has become far more critical to their success.

    In this webinar, sponsored by Treasure Data, customer-experience authority Don Peppers will discuss:

    · Why customer data is critical to every company’s product and service quality, online or off;
    · What kinds of data can be used to measure, manage, and improve the customer experience; and
    · How to use the COVID Crisis as an opportunity for growth and competitive development, rather than being victimized by it.
  • Treasure Data Fall Launch 2020: Game Changing Analytics for Brands Recorded: Oct 27 2020 30 mins
    Huiyan Wong, Sr. Product Marketing Manager and Nick Kobayashi, Sr. Product Manager - Identity Services at Treasure Data
    Join us to learn about the newest features of Treasure Data CDP including: Treasure Insights dashboards and out of the box accelerators, our expanded connector network, and our new in-store SDK. We will share how our new analytics can help you navigate an increasingly competitive and complex landscape by extracting the most insights out of your customer data, as quickly as possible. We will also demo a few Treasure Insights dashboards to show you how to transform your marketing strategy.
Translate Millions of Data Points Into Individual Customer Journeys
Treasure Data Customer Data Platform (CDP) empowers companies by delivering rich customer insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data is fully backed by Softbank and has more than 400 customers including Fortune 500 and Global 2000 enterprises.

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  • Presented by: Thomas Kurian, Director of Industry Solutions, Treasure Data
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