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Fireside Chat with Capgemini: Identity in a Cookieless World

Presented by

Gunjan Aggarwal, Sr. Dir., AI & Marketing Science, Capgemini And Craig Hooper, Sr. Mgr., Solution Engineering, Treasure Data

About this talk

The GDPR and CCPA have afforded consumers greater autonomy over their data. In response, all of the major web browsers have pledged to phase out third-party cookies by 2022. While there is no single replacement to the third-party cookie, Customer Data Platforms (CDPs) have become an attractive option for enterprises looking to capitalize on customer data collected from their various marketing operations. By leveraging the right technology partners, companies can now enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era. In this fireside chat featuring Capgemini, we will explore how CDPs are transforming enterprise marketing operations by focusing on some key applications, such as: -Unifying first-party data assets -Sharing first-party data across the organization -Providing enrichment through second- and third-party data -Integrating with partners to contextually target customers -Creating a probabilistic model for marketing attribution
Treasure Data

Treasure Data

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Create connected customer experiences to drive efficiency and growth.
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust. Visit www.treasuredata.com to learn more.
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