How Marketers are Leveraging Customer Success for CDP (EMEA)

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Presented by

Rajiv Gandhi, Sr. Customer Success Manager at Treasure Data

About this talk

‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilising the key resources in your Customer Success Team. Key Takeaways: · Evolution of Customer Success · Key features of an Enterprise CDP · 7 Steps of CDP Maturity Model · How Customer Success can help - Case Studies · Key areas where CSM’s add value to the relationship
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.