Real Time Relevance: Driving Consumer Engagement with CDP

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Presented by

David McCarty, CPG Solutions; Steven Tsao, Demand Marketing Futurist at Treasure Data

About this talk

***Due to logistical difficulties, we will be providing all attendees with a raffle opportunity for Amazon gift cards (15 winners). If you've watched this webinar, you are automatically registered for this raffle. If you win, they will be delivered to the e-mail associated with your BrightTalk account. Our apologies for the inconvenience and we are committed to valuing your time spent tuning into our webinars.*** Consumer Packaged Goods (CPG) companies and industry as a whole have been in the news a lot lately. David McCarty and Steven Tsao on the Treasure Data team work on the CPG CDP solution in terms of product strategy and marketing respectively bringing a direct perspective to help you decipher the implications of these newfound strategies. In this interactive webinar, Steven and David will be going over The relevance of hyper localized data for CPG companies during the COVID recovery. How consumers view CPG brands and the important challenges to ultimately add value to a seemingly generic product when exploring a DTC revenue stream. The trust required in order to properly utilize customer data to create meaningful experiences. Throughout the short 30-minute webinar, we will be offering free Amazon gift cards to thank you for spending your valuable time watching our content. So keep alert! And ask questions!
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.