Real-Time Relevance: Driving Consumer Engagement with CDP (EMEA)

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Presented by

David McCarty, CPG Solutions; Steven Tsao, Demand Marketing Futurist at Treasure Data

About this talk

This is a replay of the same webinar broadcasted at 10am Pacific 24th March for our US audience. Consumer Packaged Goods (CPG) companies and the industry as a whole have been in the news a lot lately. David McCarty and Steven Tsao at Treasure Data have been working on the CPG Customer Data Platform solution in terms of product and marketing strategy. In this webinar, they are bringing a direct perspective to help you decrypt the implications of these newfound strategies. In this session, David and Steven will be going over: - The relevance of hyper-localised data for companies during the COVID recovery. - How consumers view brands and the important challenges to ultimately add value to a seemingly generic product when exploring a DTC revenue stream. - The trust required in order to properly utilise customer data to create meaningful experiences.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.