The CDP Evolution: Insights & Conversation

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Presented by

Tom Treanor, Chief Marketing Officer at Treasure Data & Stuart Schneiderman SVP, BI Operations, Advertiser Perceptions

About this talk

The Customer Data Platform (CDP) has been a growth area among martech solutions for the last 18 months. Then the pandemic started and triggered an even stronger interest in unifying customer data across enterprises and activating insights in real-time. Tom Treanor and Stuart Schneiderman will debut the findings of a new CDP research based on the responses of 100 US-based martech decision-makers. Through a Q&A-style conversation, they will share report insights that will be valuable to all decision-makers who may be considering CDPs or who need to understand how to better leverage this technology. CDP providers will also benefit by clearly seeing where the opportunities are, so they may better serve the market as a valued partner After this session, you'll be able to: · Understand how CDPs impact marketing functions and capabilities · Describe the state of organizations' data unification and management · List the advantages of CDPs and challenges adopters experience
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.