What Global Enterprises Need in a CDP

Presented by

David Raab, Founder at CDP Institute

About this talk

Global enterprises have special needs for a Customer Data Platform. It’s not just that they have more data. They also have to support regional teams and product lines, comply with divergent privacy regimes, adjust to local market needs, integrate with massive legacy infrastructures, and support applications beyond marketing. Plus, like every other organization, they need to be more digital, more agile, and more efficient. This session will explore: · How CDPs are used in global enterprises · What needs they share with other organizations · What additional needs are unique to global enterprises · What to look for in an enterprise CDP As a special bonus, we’ll share a custom Request for Proposal template that global enterprises can use to structure their CDP explorations.

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.