Who owns digital transformation?

Presented by

Don Peppers, Founding Partner at CX Speakers; Luiz Gama, Sr. Global Martech Mgr at ABInbev; Tom Treanor, CMO at Treasure Data

About this talk

What’s your approach to digital transformation? Better yet, who owns digital transformation for your entire company? While organizations race to digitally transform themselves—which in of itself is a worthy objective—lots of them are attempting a piecemeal, bottom-up approach. As a result, the “transformation” is only business-unit wide and everyone misses out on the insight available when you truly know your customer, including the fact that he/she buys Product A, B, and C and subscribes to Service D. In this webinar, Treasure Data Advisor Don Peppers, Luiz Gama, Sr. Global Martech Mgr at ABInbev and Treasure Data CMO, Tom Treanor, will make the case for a top-down digital transformation approach and senior management’s role in making digital transformation initiatives successful.

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