Who owns digital transformation?

Presented by

Don Peppers, Founding Partner at CX Speakers; Luiz Gama, Sr. Global Martech Mgr at ABInbev; Tom Treanor, CMO at Treasure Data

About this talk

What’s your approach to digital transformation? Better yet, who owns digital transformation for your entire company? While organizations race to digitally transform themselves—which in of itself is a worthy objective—lots of them are attempting a piecemeal, bottom-up approach. As a result, the “transformation” is only business-unit wide and everyone misses out on the insight available when you truly know your customer, including the fact that he/she buys Product A, B, and C and subscribes to Service D. In this webinar, Treasure Data Advisor Don Peppers, Luiz Gama, Sr. Global Martech Mgr at ABInbev and Treasure Data CMO, Tom Treanor, will make the case for a top-down digital transformation approach and senior management’s role in making digital transformation initiatives successful.

Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (113)
Subscribers (10826)
Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.