What Is Your Data Hiding from You? A Marketer’s Guide to ID Resolution

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Presented by

Todd Cullen, Founder and Managing Partner at Blue Table Advisors

About this talk

Tired of roadblocks that keep you from using data your company already paid to collect? Are factors beyond your control—walled gardens, the looming demise of third-party cookies, and device makers’ focus on privacy—making it tougher to understand your customers and offer them compelling customer journeys that convert? Ever wonder what opportunities your data might be hiding from you? If so, you won’t want to miss this webinar on ID resolution for marketers featuring Todd Cullen, an expert in getting the most out of marketing data. He’ll answer many critical questions, including: • Why is ID resolution crucial to personalized campaigns, orchestrating customer journeys that convert, and successful upselling/cross-selling efforts? • What other profitable marketing opportunities could a strong ID resolution solution such as a CDP open up? • How can you use ID resolution to defeat the data silos that threaten your marketing objectives? • How do you effortlessly handle data privacy administration and security—without an army of security experts at your disposal? Join us to learn how many leading brands are responding to new threats and opportunities by using ID resolution to better leverage the data they already have.

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.