From walls to spaces: Asian Paints’ digital transformation led by CDP

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Presented by

Deepak Bhosale, GM of Asian Paints and Thomas Kurian, Director, Industry Solutions at Treasure Data

About this talk

Asian Paints is the third largest paint company in Asia, serving consumers in more than 60 countries. Beyond paints, Asian Paints has been on an ambitious growth strategy to become a premier home decor brand. Deepak Bhosale, GM of Asian Paints, will share his vision, success and learnings from this journey, including their approach to: - Engineering seamless, contextual and personalized experiences (physical and digital) - Digital disruption and creating the competitive differentiator - CDP powering the digital strategy

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