Getting up-to-date on CDPs

Presented by

Brian Carlson of ROC Consulting and Tom Treanor, CMO at Treasure Data

About this talk

2020 saw massive changes in the market as consumers accelerated their digital interactions with brands. These interactions (already well underway before the pandemic) have created enormous amounts of data across multiple channels. A few years back, in reaction to this plethora of disparate data, the customer data platform (CDP) was born. But times have changed in just a few short months and what a CDP needs to accomplish for organisations has evolved to match shifting demands. The CDP of 2021 is shaping up to look quite different than the CDP of 2019. A short time ago a CDP was only expected to ingest, integrate and deliver data. Today’s more advanced CDPs provide the ability to activate and integrate customer data. With more user-friendly interfaces and the ability to leverage AL/ML, a future-proofed CDP is one that will be able to manage, activate and orchestrate customer data for measurable success, becoming a core component of any business's martech stack. Join CMSWire contributor Brian Carlson and Tom Treanor, chief marketing officer for Treasure Data as they discuss how the CDP market has evolved and how CDPs have changed to meet demand. In this webinar on-demand you’ll learn: - How convergence is impacting the CDP roadmap - What cutting-edge capabilities are possible with a modern CDP - What the future looks like for the CDP market

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit