Future-Proofing Your Business In a World Without Cookies and IDFA

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Presented by

Lauren Fisher, Advertiser Perceptions; Stuart Schneiderman, Advertiser Perceptions; Jeffrey Ralls, Treasure Data

About this talk

More than half of US advertisers we polled in December 2020 said they believed Chrome’s phaseout of third-party cookies and Apple’s restricted use of IDFA was disruptive to the advertising industry. Four months later, in our April 2021 survey of US advertisers, we found 71% of advertisers agreed these changes would benefit the industry in the long run. So advertisers are optimistic about these changes, but the big question remains: are they ready? For Executives to better understand how advertisers are approaching these changes and pivoting their practices, Advertiser Perceptions has put together an expert panel to discuss the current state of identity, advertisers’ state of readiness for changes, what’s being done to address these changes, new targeting and measurement tactics advertisers are planning to use, why first-party data is so important and what’s being done to collect it, store it and activate it. TOPICS COVERED IN THE WEBINAR • The Current State of Identity • Advertisers’ State of Readiness • How Are Changes Being Addressed • New Targeting and Measurement Tactics • The Importance of First-Party Data PANELISTS • Lauren Fisher, EVP Business Intelligence, Advertiser Perceptions • Stuart Schneiderman, SVP Business Intelligence, Advertiser Perceptions • Jeffrey Ralls, Senior Strategy Manager Adtech | Martech, Treasure Data
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.