CPG Heads Use New Operating Models & Outcomes-Based Measurement as Key to Growth

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Presented by

Danica Konetski, Industry Principal for CPG at Treasure Data & Carole Irgang, Co-Founder of Radically Simple Marketing

About this talk

Marketing leaders are absolutely focused on empowering teams to accelerate innovation, and work in new ways to build resonant consumer relationships, realizing nothing short of a total, integrated approach across ALL technology, data, and teams that will drive success. But, What changes need to be made to the operating model? What new technology and tools will have the most impact? How do I get my organization on board? Join the talk with marketing experts, Danica Konetski, Industry Principal for CPG at Treasure Data and Carole Irgang, C-suite marketing professional and Co-Founder of Radically Simple Marketingas they discuss their thoughts on the new Marketing Blueprint and learn the importance of: • Outcomes-based measurement • Insights everywhere • Leveraging the total brand ecosystem

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.