CDP vs DMP vs CRM: Replace or leverage?

Presented by

Neill Brookman, Director of Solution Consulting, EMEA and India

About this talk

We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM, DMP and CDP in order to get the most out of it, and there are also organisations looking to consolidate their tech stack. Join us for this 20-minute Coffee Break FAQ Session, we are going to address some of your most asked questions like: - How to assess the compatibility of CDP and DMP? Are there any ideal combinations out there? - What about systems trying to be all? - How to leverage both CDP and DMP to understand prospect/customer in a better way? - What are the mechanisms to correlate CDP data with DMP data to create a holistic view of customer/prospect? - What are the integrations between CDP, DMP and CRM?

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit