CDP vs DMP vs CRM: Replace or leverage?

Logo
Presented by

Neill Brookman, Director of Solution Consulting, EMEA and India

About this talk

We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM, DMP and CDP in order to get the most out of it, and there are also organisations looking to consolidate their tech stack. Join us for this 20-minute Coffee Break FAQ Session, we are going to address some of your most asked questions like: - How to assess the compatibility of CDP and DMP? Are there any ideal combinations out there? - What about systems trying to be all? - How to leverage both CDP and DMP to understand prospect/customer in a better way? - What are the mechanisms to correlate CDP data with DMP data to create a holistic view of customer/prospect? - What are the integrations between CDP, DMP and CRM?

Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (147)
Subscribers (12508)
Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.