CDP vs DMP vs CRM: Replace or leverage?

Presented by

Neill Brookman, Director of Solution Consulting, EMEA and India

About this talk

We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM, DMP and CDP in order to get the most out of it, and there are also organisations looking to consolidate their tech stack. Join us for this 20-minute Coffee Break FAQ Session, we are going to address some of your most asked questions like: - How to assess the compatibility of CDP and DMP? Are there any ideal combinations out there? - What about systems trying to be all? - How to leverage both CDP and DMP to understand prospect/customer in a better way? - What are the mechanisms to correlate CDP data with DMP data to create a holistic view of customer/prospect? - What are the integrations between CDP, DMP and CRM?

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