CDP FAQ: Identity Resolution, Data and Consent

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Presented by

Neill Brookman, Director of Solution Consulting, EMEA and India

About this talk

CDP isn’t just about data. It is a tool that enables organisations to harmonise data and orchestrates beautiful customer journeys. This means every part of the data you collect about your customers and prospects contributes towards a single source of truth, including the most sensitive ones. This Coffee Break FAQ Session looks at: - The most important benefit of a CDP from an Identity point of view - Dealing with consent with CDP - Dealing with multiple cookies for the same user - Optimising match rates using a CDP - Identity and programmatic advertising - Choosing the right CDP for your organisation
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.