CDP FAQ: Identity Resolution, Data and Consent

Presented by

Neill Brookman, Director of Solution Consulting, EMEA and India

About this talk

CDP isn’t just about data. It is a tool that enables organisations to harmonise data and orchestrates beautiful customer journeys. This means every part of the data you collect about your customers and prospects contributes towards a single source of truth, including the most sensitive ones. This Coffee Break FAQ Session looks at: - The most important benefit of a CDP from an Identity point of view - Dealing with consent with CDP - Dealing with multiple cookies for the same user - Optimising match rates using a CDP - Identity and programmatic advertising - Choosing the right CDP for your organisation

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit