CDP FAQ: Why Less Data is Not More

Presented by

Neill Brookman, Director of Solution Consulting, EMEA and India

About this talk

There is a reason why topics around data enrichment, the death of the cookie, and big data are so important right now: more data means finer outcomes. With myriad ways to approach this, however, it is understandable that in many organisations there is a desire to 'simplify' data, which carries the clear risk of losing data fidelity in the process. In this Coffee Break FAQ Session, we tackle: - Reasons why less data is not 'more' - Identifying and leveraging value in big data - Simplifying outcomes, not data - Improving Customer Experience with CDP

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