CDP FAQ: Why Less Data is Not More

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Presented by

Neill Brookman, Director of Solution Consulting, EMEA and India

About this talk

There is a reason why topics around data enrichment, the death of the cookie, and big data are so important right now: more data means finer outcomes. With myriad ways to approach this, however, it is understandable that in many organisations there is a desire to 'simplify' data, which carries the clear risk of losing data fidelity in the process. In this Coffee Break FAQ Session, we tackle: - Reasons why less data is not 'more' - Identifying and leveraging value in big data - Simplifying outcomes, not data - Improving Customer Experience with CDP

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.